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Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective

Publication ,  Journal Article
Sujan, M; Bettman, JR; Baumgartner, H
Published in: Journal of Marketing Research
November 1993
Published version (DOI) Publisher Link

Duke Scholars

James R. Bettman
Author James R. Bettman Fuqua School of Business

Published In

Journal of Marketing Research

DOI

10.2307/3172688

ISSN

0022-2437

Publication Date

November 1993

Volume

30

Issue

4

Start / End Page

422 / 422

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
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Sujan, M., Bettman, J. R., & Baumgartner, H. (1993). Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective. Journal of Marketing Research, 30(4), 422–422. https://doi.org/10.2307/3172688
Sujan, Mita, James R. Bettman, and Hans Baumgartner. “Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective.” Journal of Marketing Research 30, no. 4 (November 1993): 422–422. https://doi.org/10.2307/3172688.
Sujan M, Bettman JR, Baumgartner H. Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective. Journal of Marketing Research. 1993 Nov;30(4):422–422.
Sujan, Mita, et al. “Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective.” Journal of Marketing Research, vol. 30, no. 4, JSTOR, Nov. 1993, pp. 422–422. Crossref, doi:10.2307/3172688.
Sujan M, Bettman JR, Baumgartner H. Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective. Journal of Marketing Research. JSTOR; 1993 Nov;30(4):422–422.

Published In

Journal of Marketing Research

DOI

10.2307/3172688

ISSN

0022-2437

Publication Date

November 1993

Volume

30

Issue

4

Start / End Page

422 / 422

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing