Scholars@Duke publication: Marketing by mistake: The unintended consequences of consumer research

Marketing by mistake: The unintended consequences of consumer research

Publication , Conference

Machin, JE; Fitzsimons, GJ

July 27, 2005

Published version (DOI)

Duke Scholars

Author Gavan J. Fitzsimons Fuqua School of Business

DOI

10.4324/9781410613271

ISBN

9781410613271

Publication Date

July 27, 2005

Start / End Page

81 / 95

Citation

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Machin, J. E., & Fitzsimons, G. J. (2005). Marketing by mistake: The unintended consequences of consumer research (pp. 81–95). https://doi.org/10.4324/9781410613271

Machin, J. E., and G. J. Fitzsimons. “Marketing by mistake: The unintended consequences of consumer research,” 81–95, 2005. https://doi.org/10.4324/9781410613271.

Machin JE, Fitzsimons GJ. Marketing by mistake: The unintended consequences of consumer research. In 2005. p. 81–95.

Machin, J. E., and G. J. Fitzsimons. Marketing by mistake: The unintended consequences of consumer research. 2005, pp. 81–95. Scopus, doi:10.4324/9781410613271.

Machin JE, Fitzsimons GJ. Marketing by mistake: The unintended consequences of consumer research. 2005. p. 81–95.

DOI

10.4324/9781410613271

ISBN

9781410613271

Publication Date

July 27, 2005

Start / End Page

81 / 95