Scholars@Duke

Marketing Decision Models

Publication ,  Journal Article
McCann, JM; Schultz, RL; Zoltners, AA
Published in: Journal of Marketing Research
November 1983
Published version (DOI) Publisher Link

Duke Scholars

John M. McCann
Author John M. McCann Fuqua School of Business

Published In

Journal of Marketing Research

DOI

10.2307/3151456

ISSN

0022-2437

Publication Date

November 1983

Volume

20

Issue

4

Start / End Page

452 / 452

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

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MLA
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McCann, J. M., Schultz, R. L., & Zoltners, A. A. (1983). Marketing Decision Models. Journal of Marketing Research, 20(4), 452–452. https://doi.org/10.2307/3151456
McCann, John M., Randall L. Schultz, and Andris A. Zoltners. “Marketing Decision Models.” Journal of Marketing Research 20, no. 4 (November 1983): 452–452. https://doi.org/10.2307/3151456.
McCann JM, Schultz RL, Zoltners AA. Marketing Decision Models. Journal of Marketing Research. 1983 Nov;20(4):452–452.
McCann, John M., et al. “Marketing Decision Models.” Journal of Marketing Research, vol. 20, no. 4, JSTOR, Nov. 1983, pp. 452–452. Crossref, doi:10.2307/3151456.
McCann JM, Schultz RL, Zoltners AA. Marketing Decision Models. Journal of Marketing Research. JSTOR; 1983 Nov;20(4):452–452.

Published In

Journal of Marketing Research

DOI

10.2307/3151456

ISSN

0022-2437

Publication Date

November 1983

Volume

20

Issue

4

Start / End Page

452 / 452

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing