Inferences about pricing and promotion
Publication
, Journal Article
Mela, CF; Urbany, JE
Published in: ADVANCES IN CONSUMER RESEARCH, VOL 23
January 1, 1996
Duke Scholars
Published In
ADVANCES IN CONSUMER RESEARCH, VOL 23
ISSN
0098-9258
Publication Date
January 1, 1996
Volume
23
Start / End Page
78 / 79
Location
MINNEAPOLIS, MN
Publisher
ASSOC CONSUMER RESEARCH
Related Subject Headings
- 3506 Marketing
- 1701 Psychology
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Mela, C. F., & Urbany, J. E. (1996). Inferences about pricing and promotion. ADVANCES IN CONSUMER RESEARCH, VOL 23, 23, 78–79.
Mela, C. F., and J. E. Urbany. “Inferences about pricing and promotion.” Edited by K. P. Corfman and J. G. Lynch. ADVANCES IN CONSUMER RESEARCH, VOL 23 23 (January 1, 1996): 78–79.
Mela CF, Urbany JE. Inferences about pricing and promotion. Corfman KP, Lynch JG, editors. ADVANCES IN CONSUMER RESEARCH, VOL 23. 1996 Jan 1;23:78–9.
Mela, C. F., and J. E. Urbany. “Inferences about pricing and promotion.” ADVANCES IN CONSUMER RESEARCH, VOL 23, edited by K. P. Corfman and J. G. Lynch, vol. 23, ASSOC CONSUMER RESEARCH, Jan. 1996, pp. 78–79.
Mela CF, Urbany JE. Inferences about pricing and promotion. Corfman KP, Lynch JG, editors. ADVANCES IN CONSUMER RESEARCH, VOL 23. ASSOC CONSUMER RESEARCH; 1996 Jan 1;23:78–79.
Published In
ADVANCES IN CONSUMER RESEARCH, VOL 23
ISSN
0098-9258
Publication Date
January 1, 1996
Volume
23
Start / End Page
78 / 79
Location
MINNEAPOLIS, MN
Publisher
ASSOC CONSUMER RESEARCH
Related Subject Headings
- 3506 Marketing
- 1701 Psychology
- 1505 Marketing