A Dual‐Capacity Model of Communication Media Choice in Organizations
Most previous research concerning communication media choke in organizations has stressed the capacity of media to convey data. More recently, scholars have examined the capacity of media to convey and manifest meaning. Rarely have both functions been considered concurrently. In this artcle, a model is proposed that not only permits the simultaneous examination of these two functions but reflects that media use is influenced by characteristics of the task, individual and organizational capability constraints, and normative factors. By exploring the implications of this expanded dual‐capacity perspective, a more encompassing theory of the determinants of communkation media use in organizations is proposed. Copyright © 1992, Wiley Blackwell. All rights reserved
Duke Scholars
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- Communication & Media Studies
- 4701 Communication and media studies
- 3507 Strategy, management and organisational behaviour
- 2001 Communication and Media Studies
Citation
Published In
DOI
EISSN
ISSN
Publication Date
Volume
Issue
Start / End Page
Related Subject Headings
- Communication & Media Studies
- 4701 Communication and media studies
- 3507 Strategy, management and organisational behaviour
- 2001 Communication and Media Studies