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Introduction

Publication ,  Journal Article
Huber, J; Lehmann, D; Louviere, J; Shocker, A
Published in: Marketing Letters
October 1, 1994
Published version (DOI)

Duke Scholars

Joel C. Huber
Author Joel C. Huber Fuqua School of Business

Published In

Marketing Letters

DOI

10.1007/BF00999206

EISSN

1573-059X

ISSN

0923-0645

Publication Date

October 1, 1994

Volume

5

Issue

4

Start / End Page

309 / 310

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Huber, J., Lehmann, D., Louviere, J., & Shocker, A. (1994). Introduction. Marketing Letters, 5(4), 309–310. https://doi.org/10.1007/BF00999206
Huber, J., D. Lehmann, J. Louviere, and A. Shocker. “Introduction.” Marketing Letters 5, no. 4 (October 1, 1994): 309–10. https://doi.org/10.1007/BF00999206.
Huber J, Lehmann D, Louviere J, Shocker A. Introduction. Marketing Letters. 1994 Oct 1;5(4):309–10.
Huber, J., et al. “Introduction.” Marketing Letters, vol. 5, no. 4, Oct. 1994, pp. 309–10. Scopus, doi:10.1007/BF00999206.
Huber J, Lehmann D, Louviere J, Shocker A. Introduction. Marketing Letters. 1994 Oct 1;5(4):309–310.
Journal cover image

Published In

Marketing Letters

DOI

10.1007/BF00999206

EISSN

1573-059X

ISSN

0923-0645

Publication Date

October 1, 1994

Volume

5

Issue

4

Start / End Page

309 / 310

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing