Exposure to sided media coverage of an organization, subsequent group conversations, and public relations outcomes
Publication
, Journal Article
Lee, HM; Southwell, BG; Suzuki, Y
Published in: Public Relations Review
September 1, 2013
We experimentally found a negative effect of subsequent group conversations after media exposure on the audience's attitudes toward the covered organization, while we found sided media exposure to predict both attitudes and behavioral intentions relevant to the covered organization. The extent of conversational engagement immediately following media exposure also helped predict future word-of-mouth (WOM) intentions. These results highlight the roles of interpersonal interactions after media exposure to explain and predict public relations outcomes. © 2013 Elsevier Inc.
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Published In
Public Relations Review
DOI
ISSN
0363-8111
Publication Date
September 1, 2013
Volume
39
Issue
3
Start / End Page
245 / 247
Related Subject Headings
- Communication & Media Studies
- 47 Language, communication and culture
- 36 Creative arts and writing
- 35 Commerce, management, tourism and services
- 20 Language, Communication and Culture
- 19 Studies in Creative Arts and Writing
- 15 Commerce, Management, Tourism and Services
Citation
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MLA
NLM
Lee, H. M., Southwell, B. G., & Suzuki, Y. (2013). Exposure to sided media coverage of an organization, subsequent group conversations, and public relations outcomes. Public Relations Review, 39(3), 245–247. https://doi.org/10.1016/j.pubrev.2013.01.004
Lee, H. M., B. G. Southwell, and Y. Suzuki. “Exposure to sided media coverage of an organization, subsequent group conversations, and public relations outcomes.” Public Relations Review 39, no. 3 (September 1, 2013): 245–47. https://doi.org/10.1016/j.pubrev.2013.01.004.
Lee HM, Southwell BG, Suzuki Y. Exposure to sided media coverage of an organization, subsequent group conversations, and public relations outcomes. Public Relations Review. 2013 Sep 1;39(3):245–7.
Lee, H. M., et al. “Exposure to sided media coverage of an organization, subsequent group conversations, and public relations outcomes.” Public Relations Review, vol. 39, no. 3, Sept. 2013, pp. 245–47. Scopus, doi:10.1016/j.pubrev.2013.01.004.
Lee HM, Southwell BG, Suzuki Y. Exposure to sided media coverage of an organization, subsequent group conversations, and public relations outcomes. Public Relations Review. 2013 Sep 1;39(3):245–247.
Published In
Public Relations Review
DOI
ISSN
0363-8111
Publication Date
September 1, 2013
Volume
39
Issue
3
Start / End Page
245 / 247
Related Subject Headings
- Communication & Media Studies
- 47 Language, communication and culture
- 36 Creative arts and writing
- 35 Commerce, management, tourism and services
- 20 Language, Communication and Culture
- 19 Studies in Creative Arts and Writing
- 15 Commerce, Management, Tourism and Services