Assessing (audience) construction hazards: depiction of audience as a variable for comparison of health interventions.
Publication
, Journal Article
Southwell, BG
Published in: Qual Health Res
February 2003
Current literature regarding health promotion and strategic communication lacks sufficient inquiry regarding the communication assumptions underlying many efforts in that arena and the implications of those assumptions. In addressing that void, the nature of the intended audience could be useful as a variable. Depictions of intended audiences often are apparent in official talk about an intervention, such as in reports or other intervention materials. Examining the language that intervention developers use to characterize intended audience members affords insight regarding the relationships between health professionals and the individuals they seek to engage.
Duke Scholars
Published In
Qual Health Res
DOI
ISSN
1049-7323
Publication Date
February 2003
Volume
13
Issue
2
Start / End Page
287 / 293
Location
United States
Related Subject Headings
- United States
- Social Marketing
- Persuasive Communication
- Nursing
- Humans
- Health Promotion
- Centers for Disease Control and Prevention, U.S.
- 44 Human society
- 42 Health sciences
- 17 Psychology and Cognitive Sciences
Citation
APA
Chicago
ICMJE
MLA
NLM
Southwell, B. G. (2003). Assessing (audience) construction hazards: depiction of audience as a variable for comparison of health interventions. Qual Health Res, 13(2), 287–293. https://doi.org/10.1177/1049732302239606
Southwell, Brian G. “Assessing (audience) construction hazards: depiction of audience as a variable for comparison of health interventions.” Qual Health Res 13, no. 2 (February 2003): 287–93. https://doi.org/10.1177/1049732302239606.
Southwell BG. Assessing (audience) construction hazards: depiction of audience as a variable for comparison of health interventions. Qual Health Res. 2003 Feb;13(2):287–93.
Southwell, Brian G. “Assessing (audience) construction hazards: depiction of audience as a variable for comparison of health interventions.” Qual Health Res, vol. 13, no. 2, Feb. 2003, pp. 287–93. Pubmed, doi:10.1177/1049732302239606.
Southwell BG. Assessing (audience) construction hazards: depiction of audience as a variable for comparison of health interventions. Qual Health Res. 2003 Feb;13(2):287–293.
Published In
Qual Health Res
DOI
ISSN
1049-7323
Publication Date
February 2003
Volume
13
Issue
2
Start / End Page
287 / 293
Location
United States
Related Subject Headings
- United States
- Social Marketing
- Persuasive Communication
- Nursing
- Humans
- Health Promotion
- Centers for Disease Control and Prevention, U.S.
- 44 Human society
- 42 Health sciences
- 17 Psychology and Cognitive Sciences