On the need for a life-span approach to health campaign evaluation.
Publication
, Journal Article
Southwell, BG
Published in: Health Commun
September 2010
Campaign evaluation researchers should investigate age not just as an audience segmentation variable but also as a potentially valuable moderator of measure validity and campaign effects. Although researchers interested in physician-patient interaction and family communication have long considered aging dynamics, media campaign evaluation research has insufficiently addressed changes over the life span. In this article, I summarize some examples illustrating the importance of such work and propose additional theoretical possibilities.
Duke Scholars
Published In
Health Commun
DOI
EISSN
1532-7027
Publication Date
September 2010
Volume
25
Issue
6-7
Start / End Page
525 / 528
Location
England
Related Subject Headings
- United States
- Public Health
- Program Evaluation
- Life Expectancy
- Humans
- Health Promotion
- 4701 Communication and media studies
- 4206 Public health
- 2001 Communication and Media Studies
- 1117 Public Health and Health Services
Citation
APA
Chicago
ICMJE
MLA
NLM
Southwell, B. G. (2010). On the need for a life-span approach to health campaign evaluation. Health Commun, 25(6–7), 525–528. https://doi.org/10.1080/10410236.2010.496701
Southwell, Brian G. “On the need for a life-span approach to health campaign evaluation.” Health Commun 25, no. 6–7 (September 2010): 525–28. https://doi.org/10.1080/10410236.2010.496701.
Southwell BG. On the need for a life-span approach to health campaign evaluation. Health Commun. 2010 Sep;25(6–7):525–8.
Southwell, Brian G. “On the need for a life-span approach to health campaign evaluation.” Health Commun, vol. 25, no. 6–7, Sept. 2010, pp. 525–28. Pubmed, doi:10.1080/10410236.2010.496701.
Southwell BG. On the need for a life-span approach to health campaign evaluation. Health Commun. 2010 Sep;25(6–7):525–528.
Published In
Health Commun
DOI
EISSN
1532-7027
Publication Date
September 2010
Volume
25
Issue
6-7
Start / End Page
525 / 528
Location
England
Related Subject Headings
- United States
- Public Health
- Program Evaluation
- Life Expectancy
- Humans
- Health Promotion
- 4701 Communication and media studies
- 4206 Public health
- 2001 Communication and Media Studies
- 1117 Public Health and Health Services