Gender differences in young adults' beliefs about sunscreen use.
This study employs focus group methodology to explore gender differences in sunscreen use. Guided by the theory of reasoned action, males and females were found to differ on each of the following constructs: behavior, behavioral beliefs, and normative beliefs. Males and females differed in their sunscreen use, with females adopting a more preventive style of sunscreen use and males a more reactive style. Males and females differed in their salient beliefs that motivated their sunscreen use, many of which were related to traditional American gender roles. In addition, although males and females were aware of both positive and negative sources of normative beliefs regarding sunscreen use, females received more encouragement from their mothers and peers than males. Findings are discussed in terms of their implications for the design of future interventions.
Duke Scholars
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Related Subject Headings
- Surveys and Questionnaires
- Sunscreening Agents
- Sunburn
- Skin Neoplasms
- Sex Factors
- Regression Analysis
- Public Health
- Protective Clothing
- Peer Group
- Multivariate Analysis
Citation
Published In
DOI
ISSN
Publication Date
Volume
Issue
Start / End Page
Location
Related Subject Headings
- Surveys and Questionnaires
- Sunscreening Agents
- Sunburn
- Skin Neoplasms
- Sex Factors
- Regression Analysis
- Public Health
- Protective Clothing
- Peer Group
- Multivariate Analysis