Scholars@Duke
Ramkumar Janakiraman

Ramkumar Janakiraman

Adjunct Professor of Business Administration
Fuqua School of Business

Scholarly Works

The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store

Journal article Journal of Marketing Research · December 1, 2025 Many high-end retailers operate off-price or discount versions of their full-line stores to engage value-conscious customers. In this study, the authors empirically examine the effects of a high-end retailer's opening of off-price stores on customer behavi ... Full text Cite

Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior

Journal article Journal of Marketing · November 1, 2024 Prior research documents deleterious consequences of the annual clock change to daylight saving time in many contexts, but little is known about the effect the policy has on consumer behavior. While policy debates around ending seasonal clock changes conti ... Full text Cite

The Competitive Effects of Online Reviews on Hotel Demand

Journal article Journal of Marketing · March 1, 2024 The authors examine the effects of a firm’s and its competitors’ online reviews on its demand within the hotel industry. The authors leverage a unique data set of actual bookings from properties of a major hotel chain in six different markets in the United ... Full text Cite

The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation

Journal article Management Science · February 1, 2023 Health information exchanges (HIEs) are designed to improve the quality and efficiency of healthcare by facilitating improved information sharing between health entities. This study systematically examines the impact of HIE use in emergency departments (ED ... Full text Cite

The Effect of Operational Process Changes on Preoperative Patient Flow: Evidence from Field Research

Journal article Production and Operations Management · June 1, 2021 We partnered with a leading US academic medical center to empirically examine the impact of operational process changes designed to improve preoperative flow of patients through the perioperative environment. We focus on the implementation of centralized d ... Full text Cite

The effects of social media content created by human brands on engagement: Evidence from indian general election 2014

Journal article Information Systems Research · March 1, 2021 Individual celebrities or human brands in fields ranging from sports to art to politics use social media platforms to connect and engage with their audience. We analyze the effects of content generated by human brands (referred to as human brand generated ... Full text Cite

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels

Journal article Journal of Marketing · November 1, 2020 “Facts Up Front” nutrition labels are a front-of-package (FOP) nutrition labeling system that presents key nutrient information on the front of packaged food and beverage products in an easy-to-read format. The authors conduct a large-scale empirical study ... Full text Cite