Barbara K. Rimer
Adjunct Professor in Family Medicine and Community Health

Dr. Rimer is a behavioral scientist whose research focuses on several areas, including smoking cessation, breast and cervical screening, and dissemination of medical innovations. In a research track that has evolved over the last ten years, she demonstrated that even when the economic barriers to cancer screening are removed, other psychosocial and access barriers remain. Much of the subsequent research has focused on developing and testing behavioral interventions for overcoming barriers to participation in screening. This work has been funded by the NCI and NIA. Most particularly, Dr. Rimer and her colleagues demonstrated that telephone counseling can triple the odds that women who were previously non-adherent will obtain mammograms. She is currently funded to study strategies for increasing adherence to cancer screening among women in community health centers and managed care settings.

Some of Dr. Rimer's research focuses on developing and testing counseling strategies for women who are at high risk for breast cancer.

Dr. Rimer was the first researcher to develop a behavioral intervention directed at older smokers. She and her colleagues demonstrated that older smokers who received tailored smoking cessation materials were twice as likely to quit as those who received generic materials.

Current Appointments & Affiliations

Contact Information

  • UNC Gillings School of Global, 170 Rosenau Hall Cb 7400, Chapel Hill, NC 27599-7400

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