Scholarly Works - Journal articles
Journal article
Psychology & Marketing
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April 2023
AbstractMarketers have long used celebrity endorsement to help viewers build strong brandâproduct associations. Celebrity endorsements increase brand awareness and recall, but how celebrity endorsements shape the decision p ...
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Journal article
J Neurosci
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March 18, 2020
Layer 6 appears to perform a very important role in the function of macaque primary visual cortex, V1, but not enough is understood about the functional characteristics of neurons in the layer 6 population. It is unclear to what extent the population is ho ...
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Journal article
J Comp Neurol
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January 1, 2019
Intrinsically photosensitive retinal ganglion cells (ipRGCs) mediate the pupillary light reflex, circadian entrainment, and may contribute to luminance and color perception. The diversity of ipRGCs varies from rodents to primates, suggesting differences in ...
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Journal article
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January 1, 2015
In vivo 2-photon imaging of neurons that have been bulk-loaded with fl uorescent calcium indicator dyes is permitting many fundamental principles of neural circuit organization and development to be uncovered. In this article, we describe the materials and ...
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Journal article
J Neurosci
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November 10, 2010
Color has become a premier model system for understanding how information is processed by neural circuits, and for investigating the relationships among genes, neural circuits, and perception. Both the physical stimulus for color and the perceptual output ...
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Journal article
J Neurosci
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August 4, 2010
Recent studies of middle-wavelength-sensitive and long-wavelength-sensitive cone responses in primate primary visual cortex (V1) have challenged the view that color and form are represented by distinct neuronal populations. Individual V1 neurons exhibit ha ...
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J Neurosci
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August 6, 2008
Form has a strong influence on color perception. We investigated the neural basis of the form-color link in macaque primary visual cortex (V1) by studying orientation selectivity of single V1 cells for pure color patterns. Neurons that responded to color w ...
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Journal article
J Neurophysiol
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June 2004
To understand the role of primary visual cortex (V1) in color vision, we measured directly the input from the 3 cone types in macaque V1 neurons. Cells were classified as luminance-preferring, color-luminance, or color-preferring from the ratio of the peak ...
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Journal article
Nature Neuroscience
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January 1, 2002
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Journal article
Nat Neurosci
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April 2001
Perceptually, color is used to discriminate objects by hue and to identify color boundaries. The primate retina and the lateral geniculate nucleus (LGN) have cell populations sensitive to color modulation, but the role of the primary visual cortex (V1) in ...
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Journal article
J Exp Biol
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March 1999
Cockroaches (Periplaneta americana) use their antennae to detect a wall and to maintain a constant distance from it as they walk or run along it. The faster they run, the closer they position themselves to the wall. They also use their antennae to detect a ...
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