Gavan J. Fitzsimons

Edward and Rose Donnell Distinguished Professor

Fuqua School of Business

gavan@duke.edu

Duke Box 90120, Durham, NC 27708-0120

Fuqua School, Durham, NC 27708

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At a Glance

Credentials
1. Education

Academic Experience
1. Current Duke Appointments & Affiliations
2. Previous Duke Appointments & Affiliations

Global Scholarship

Keywords

Research
1. Selected Grants

Scholarly Works

Teaching & Mentoring
1. Recent Courses

Recognition
1. News Items

Professional Activities
1. Service to Duke

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Scholarly Works - Conferences

Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations

Conference Advances in Consumer Research · January 1, 2021 Cite

Ptolemy vs. Copernicus: Self-Construal and Social Consumption

Conference ADVANCES IN CONSUMER RESEARCH, VOL XXXVI · January 1, 2009 Link to item Cite

"Effects of Specific, Nonconscious Emotion Primes on Behavior"

Conference ADVANCES IN CONSUMER RESEARCH VOL XXXIV · January 1, 2007 Link to item Cite

Reducing Reactance Induced Backlash Responses to Recommendations

Conference ADVANCES IN CONSUMER RESEARCH VOL XXXIV · January 1, 2007 Link to item Cite

Marketing by mistake: The unintended consequences of consumer research

Conference · July 27, 2005 Full text Cite