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Gennifer Weisenfeld

Walter H. Annenberg Distinguished Professor of Art and Art History
Art, Art History & Visual Studies
Box 90766, Durham, NC 27708
114 S. Buchanan Blvd. Smith Warehouse 10, Box 90766, Durham, NC 27708
Office hours Wednesdays 1:15-2:30 or by appointment  

Scholarly Works - Books


The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan

Book · 2025 Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public’s everyday life. In The Fine Art of Persuasion, Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design ... Full text Open Access Cite

The Complete Commercial Artist: Making Modern Design in Japan, 1928-1930

Book · January 2, 2024 A delightful, eye-opening journey through an ambitious periodical that helped shape graphic design in Japan, with introductory texts by arthistorian Gennifer Weisenfeild and colorful facsimile highlights from all 24 original volumes ... ... Cite

Gas Mask Nation: Visualizing Civil Air Defense in Wartime Japan

Book · 2023 Gas Mask Nation explores the multilayered construction of an anxious yet perversely pleasurable visual culture of Japanese civil air defense—or bōkū—through a diverse range of artworks, photographs, films and newsreels, magazine illustrations, postcards, c ... Cite

Imaging Disaster Tokyo and the Visual Culture of Japan’s Great Earthquake of 1923

Book · November 14, 2012 Imaging Disaster is a rich social history of Japan’s Great Kanto Earthquake of 1923. ... Cite

Mavo: Japanese Artists and the Avant-Garde, 1905-1931

Book · 2002 Featured Publication © 2002 Gennifer Weisenfeld. Images and other third-party content in this book are used by permission, used under the doctrine of fair use, or are in the public domain. Except for that content, this book is licensed for reuse under a CC-BY-NC 4.0 License. Y ... Open Access Cite