Journal articleJournal of Choice Modelling · December 1, 2025
The validity of using conjoint analysis to conduct an economic evaluation of product characteristics rests on the inclusion of brand names, prices, and an outside “no-choice” option in the choice task. The no-choice option is included in case respondents d ...
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Journal articleJournal of Consumer Psychology · October 1, 2025
The method dialogue by Blakeley McShane and Ulf Böckenholt (2025) provides a strong critique of the way behavioral scholars have analyzed and presented their findings. The initial document was sent to four established scholars who agreed to provide open co ...
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Journal articleJournal of Consumer Psychology · April 1, 2025
Below are comments on Tomaino, Cooke, and Hoover by four teams of collaborative reviewers that helped clarify and focus its original version. Their comments on the refined version articulate how the fast-moving world of generative AI can alter authors, rea ...
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Journal articleJournal of Consumer Psychology · January 1, 2024
Three commentaries below provide different perspectives on data analysis and reporting. They generally focus on how the quality of the measures and manipulations determines the value of the analysis. Norbert Schwarz and Fritz Strack's comment is less on th ...
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Journal articleJournal of Consumer Psychology · January 1, 2024
The initial version of the article by Clithero, Karmarkar, Nave, and Plassmann (Journal of Consumer Psychology, 2024) was critiqued by open comments from a small group of scholars. Their suggestions encouraged the authors to clarify challenging relationshi ...
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Journal articleEcological Economics · June 1, 2023
This article uses a longitudinal national U.S. dataset with 232,309 pairs of same-household observations to estimate one-year or two-year changes in recycling behavior. Most households recycled at least one material, as 83% recycle paper, cans, glass, or p ...
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Journal articleJournal of Consumer Psychology · January 1, 2023
In this article, three scholars comment on Fischer and Guzel's (2023) method dialog. The process included initial open discussions between the authors and a number of reviewers. Then commentators provide interpretation and guidance on the published version ...
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Journal articleJournal of Consumer Psychology · January 1, 2023
Five comments below provide strong and interesting perspectives on multi-item scale use. They define contexts and research areas where developed scales are valuable and where they are vulnerable. Katsikeas and Madan begin by taking a global perspective on ...
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Journal articleAnn Plast Surg · January 1, 2022
INTRODUCTION: This study used a conjoint analysis-based survey to assess which factors are most influential when considering treatment with a prosthesis or transplant after a unilateral hand amputation. METHODS: Overall, 469 respondents were recruited usin ...
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Journal articleJournal of Consumer Psychology · January 1, 2022
This paper assembles five comments on Janiszewski and van Osselaer's (this issue) article that promotes abductive research as a way to generate new psychological theory. The review process began by asking those making comments to be part of collaborative c ...
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Journal articleAmerican Law and Economics Review · January 1, 2022
This article estimates the effects on recycling behavior of state recycling laws and deposit laws based on changes in household recycling before and after interstate moves. Estimates from a national panel dataset of 1,498 households who moved between state ...
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Journal articleJ Bone Joint Surg Am · November 17, 2021
BACKGROUND: Health-care expenditures in the U.S. are continually rising, prompting providers, patients, and payers to search for solutions to reduce costs while maintaining quality. The present study seeks to define the out-of-pocket price that patients un ...
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Journal articleJournal of Behavioral Decision Making · January 1, 2021
This paper identifies four attentional processes that increase efficiency and accuracy in repeated lexicographic tasks using an instructed strategy approach. We propose a framework to decompose attentional effort used to make a decision into four component ...
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Journal articleOrthop J Sports Med · December 2020
BACKGROUND: Treatment of a first-time anterior shoulder dislocation (FTASD) is sensitive to patient preferences. The operative or nonoperative management debate provides an excellent opportunity to learn how surgeons apply patient preferences in treatment ...
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Journal articleJournal of Benefit Cost Analysis · June 1, 2020
Low probability risks create challenges for individual decisions and potential pressures for government regulation. This article reports original survey evidence regarding the public's perception and valuation of water-related risks from plastic bottles wi ...
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Journal articleJournal of Business Research · April 1, 2020
It is well-established that decision makers react to changes in choice set size by adapting their information search processes, but there is less consensus about how quickly they do so. Recent findings characterize decision-makers as ‘sticky adapters’ who ...
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Journal articleBehavioural Public Policy · March 19, 2020
Social norms are strongly associated with pro-environmental behaviors, but the evolution and dynamic effects of norms are less well understood. This article builds on the distinction of norms being descriptive, characterizing what people actually do, or in ...
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Journal articleInternational Journal of Research in Marketing · June 1, 2019
This paper reports a surprising reversal in the effect of advertising repetition over time. A field study shows higher annoyance with a more frequently advertised brand at the time of advertising, but greater preference for this same brand several weeks la ...
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Journal articleJ Hand Surg Am · July 2018
PURPOSE: We used conjoint analysis to assess the relative importance of factors that influence a patient's decision between surgical or nonsurgical management of a nondisplaced scaphoid fracture. Our hypothesis was that out-of-pocket costs will have a grea ...
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Journal articleLand Economics · August 1, 2017
Single-stream recycling enables households to recycle an unsorted mix of cans, plastic, glass, and paper, thereby reducing recycling costs. The expansion of single-stream recycling in Wisconsin provides a natural experiment to assess the extent to which si ...
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Journal articleJournal of Consumer Research · June 1, 2017
This tutorial provides evidence that character misrepresentation in survey screeners by Amazon Mechanical Turk Workers ("Turkers") can substantially and significantly distort research findings. Using five studies, we demonstrate that a large proportion of ...
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Journal articleOrthop J Sports Med · March 2017
BACKGROUND: Although surgical management of a first-time anterior shoulder dislocation (FTASD) can reduce the risk of recurrent dislocation, other treatment characteristics, costs, and outcomes are important to patients considering treatment options. While ...
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Journal articleAnn Thorac Surg · December 2016
BACKGROUND: Decision-making for lung cancer treatment can be complex because it involves both provider recommendations based on the patient's clinical condition and patient preferences. This study describes the relative importance of several considerations ...
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Journal articleJournal of Marketing Research · February 1, 2016
Choice-based conjoint is a popular technique for characterizing consumers' choices. Three eye-tracking studies explore decision processes in conjoint choices that take less time and become more accurate with practice. These studies reveal two simplificatio ...
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Journal articleInternational Journal of Research in Marketing · December 1, 2015
We contrast the philosophy guiding the Replication Corner at IJRM with replication efforts in psychology. Psychology has promoted "exact" or "direct" replications, reflecting an interest in statistical conclusion validity of the original findings. Implicit ...
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Journal articleContemporary Economic Policy · July 1, 2015
This article examines evidence for the private rationality of decisions to choose bottled water using a large, nationally representative sample. Consumers are more likely to believe that bottled water is safer or tastes better if they have had adverse expe ...
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Journal articleJournal of Marketing Research · June 1, 2015
How do consumers adjust their spending when their budget changes? A common view is that the allocation of one's current budget should not depend on previous budget allocations. Contrary to this, the authors find that when the budget contracts to a particul ...
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Journal articleHealth economics · April 2014
This article estimates whether there is a cancer risk premium for the value of a statistical life using stated preference valuations of cancer risks for a large, nationally representative US sample. The present value of an expected cancer case that occurs ...
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Journal articleRevue D Economie Politique · January 1, 2014
This article uses a large, original data set on U.S. recycling behavior and perception of social norms. The data include unique information with respect to personal norms as well as information on both descriptive and injunctive social norms with respect t ...
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Journal articleJournal of Marketing Research · January 1, 2014
Frederick, Lee, and Baskin (2014) and Yang and Lynn (2014) argue that the conditions for obtaining the attraction effect are so restrictive that the practical validity of the attraction effect should be questioned. In this commentary, the authors first gro ...
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Journal articleJournal of occupational and environmental medicine · March 2013
ObjectiveTo probe employee basis for choosing health plans.MethodsIn a Web study, 337 employees from large private and public employers were asked to choose among health plans varying on several common dimensions.ResultsOn per-do ...
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Journal articleAmerican Law and Economics Review · March 1, 2013
Using a nationally representative sample of 3,158 bottled water users, this article finds that both water bottle deposits and recycling laws foster recycling through a discontinuous effect that converts reluctant recyclers into diligent recyclers. The impa ...
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Journal articleAnn Thorac Surg · December 2012
BACKGROUND: Coronary revascularization trials often use a composite endpoint of major adverse cardiac and cerebrovascular events (MACCE). The usual practice in analyzing data with a composite endpoint is to assign equal weights to each of the individual MA ...
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Journal articleMarketing Science · September 1, 2012
This paper investigates how firms responded to standardized nutrition labels on food products required by the Nutrition Labeling and Education Act (NLEA). Using a longitudinal quasi-experimental design, we test our predictions using two large-scale samples ...
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Journal articleJournal of Risk and Uncertainty · February 1, 2012
The gap between willingness-to-pay (WTP) and willingness-to-accept (WTA) benefit values typifies situations in which reference points-and direction of movement from reference points-are consequential. Why WTA-WTP discrepancies arise is not well understood. ...
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Journal articleReview of Environmental Economics and Policy · January 1, 2012
Using an original, nationally representative sample of plastic water bottle users, this article examines the efficacy of various policy mechanisms to increase recycling. We evaluate the impact of bottle deposits and the stringency of a state's recycling la ...
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Journal articleEnvironmental and Resource Economics · January 1, 2012
This paper reports the stated preference values for reducing the morbidity risks from drinking water estimated using a nationally representative U. S. sample of 3,585 households. Based on the average annual gastrointestinal (GI) illness risk in the U. S. f ...
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Journal articleAmerican Economic Review · May 1, 2011
Evidence from a nationally representative sample of households illuminates the determinants of recycling behavior for plastic water bottles. Private values of the environment are influential in promoting recycling, as are personal norms for proenvironmenta ...
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Journal articleInternational journal of environmental research and public health · April 2011
This article evaluates the effect of the choice of survey recruitment mode on the value of water quality in lakes, rivers, and streams. Four different modes are compared: bringing respondents to one central location after phone recruitment, mall intercepts ...
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Journal articleInternational Journal of Research in Marketing · March 1, 2010
Recent literature has established the importance of incentive-aligning research participants in conjoint analysis. Pertinent studies have also proposed and validated a fairly general incentive-aligning mechanism (willingness-to-pay, or WTP) that achieves i ...
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Journal articleJournal of Policy Analysis and Management · December 1, 2009
This article examines the political economy of preferences with respect to the environment using a new stated preference survey that presents the first benefit values for national water quality levels. The mean valuation greatly exceeds the median value, a ...
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Journal articleJournal of Risk and Uncertainty · December 1, 2008
We estimate rates of time preference using a utility-based choice experiment administered to a nationally representative sample of 2,914 respondents. For the full sample, the rate of time preference is very high for immediate benefits and drops off substan ...
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Journal articleMarketing Letters · December 1, 2008
Psychologists often explore the impact of one act on a subsequent related act. With an eye to the marketing literature, this paper explores two properties of sequential choices that involve the resolution of competing goals. Reinforcement occurs when the g ...
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Journal articleJournal of Consumer Research · October 1, 2008
This article illustrates how the compromise effect alters consumers' selection of soft drinks. Using three within-subject studies, we show that extremeness aversion and price insensitivity cause consumers to increase their consumption when the smallest dri ...
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Journal articleJournal of Consumer Research · August 1, 2008
This work examines the process through which thrift versus prestige goals can nonconsciously affect decisions in a choice task. Drawing upon research on nonconscious goal pursuit, we present a theoretical framework detailing how consumer choices are affect ...
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Journal articleOrganizational Behavior and Human Decision Processes · July 1, 2008
Valuation of goods often proceeds from a series of hypothetical pairwise choices. We examine reference dependence on the outcome of such evaluations in a large-scale study in which respondents make a series of choices between areas that differ on cost of l ...
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Journal articleEnvironmental and Resource Economics · January 1, 2008
Stated preference values for water quality ratings based on the US Environmental Protection Agency National Water Quality Inventory ratings provide an operational basis for benefit assessment. Iterative choice survey results for a very large, nationally re ...
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Journal article · December 1, 2007
One of the reasons conjoint analysis has been so popular as a management decision tool has been the availability of a choice simulator. These simulators often arrive in the form of a software or spreadsheet program accompanying the output of a conjoint stu ...
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Journal articleJournal of Marketing Research · January 1, 2007
Shopping momentum occurs when an initial purchase provides a psychological impulse that enhances the purchase of a second, unrelated product. The authors propose that the most promising theoretical mechanism for shopping momentum comes from Gollwitzer's (1 ...
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Journal articleMarketing Letters · December 1, 2005
The emergence of Bayesian methodology has facilitated respondent-level conjoint models, and deriving utilities from choice experiments has become very popular among those modeling product line decisions or new product introductions. This review begins with ...
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Journal articleManagement Science · March 1, 2005
E-commerce has proved to be fertile ground for new business models, which may be patented (for up to 20 years) and have potentially far-reaching impact on the e-commerce landscape. One such electronic market is the reverse-auction model popularized by Pric ...
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Journal articleJournal of Marketing Research · January 1, 2005
Richard Johnson has had a remarkable career in an era that integrated the use of computers and mathematical models into marketing research. This article summarizes his contributions in terms of theoretical advances, practical solutions, and the development ...
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Journal articleJournal of Marketing Research · January 1, 2005
In defining limits to loss aversion, Novemsky and Kahneman (2005) offer important new data and a needed summary of appropriate ways to think about loss aversion. In this comment to Novemsky and Kahneman's article, the authors consider the new empirical res ...
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Journal articleJournal of Consumer Research · December 1, 2004
This article examines the impact of writing stories on the evaluation of consumption objects. Generating a story creates greater liking for a painting than generating a dialogue about it. The positive impact of stories does not derive from generating more ...
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Journal articleJournal of Consumer Psychology · January 1, 2004
This commentary discusses the role that naive theories play in consumer judgment. It emphasizes deviation from expectations as a driver of metacognitive activity and discusses challenges involved in transposing Schwarz's (2004) elegant framework to the dom ...
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Journal articleMarketing Letters · December 1, 2002
While consumer choice research has dedicated considerable research attention to aspects of choice that are deliberative and conscious, only limited attention has been paid to aspects of choice that occur outside of conscious awareness. We review relevant r ...
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Journal articleAnn Intern Med · August 20, 2002
BACKGROUND: Physicians have several treatment options for influenza, including vaccination and various antiviral therapies. However, the optimal influenza prevention and treatment strategy is unknown. OBJECTIVE: To compare the relative health values of con ...
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Journal articleOrganizational Behavior and Human Decision Processes · January 1, 2002
One of the more disturbing yet important findings in the social sciences is the observation that alternative tasks result in different expressed preferences among choice alternatives. We examine this problem not from the perspective of an individual making ...
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Journal articleLand Economics · January 1, 2002
This paper provides evidence that public goods represent a more acceptable response to public harms than monetary compensation. We demonstrate a preference for public goods over monetary compensation, in part because receipt of public goods may limit the s ...
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Journal articleMarketing Letters · December 1, 2001
An exciting development in modeling has been the ability to estimate reliable individual-level parameters for choice models. Individual partworths derived from these parameters have been very useful in segmentation, identifying extreme individuals, and in ...
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Journal articleJournal of Consumer Research · September 1, 2001
We propose aggregate customization as an approach to improve individual estimates using a hierarchical Bayes choice model. Our approach involves the use of prior estimates to build a common design customized for the average respondent. We conduct two simul ...
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Journal articleJournal of Real Estate Finance and Economics · January 1, 2001
Public opposition often hinders the siting of nuisance and noxious facilities. However, there is often support for the siting plan within the community, especially when the facility will bring economic development or a compensation package funded by the co ...
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Journal articleJournal of Consumer Research · January 1, 2000
How do preferences change when consumers focus on the anticipated satisfaction with a purchase rather than choice? In a series of three studies, we show that preferences, both expressed and revealed, change depending on the degree to which anticipated sati ...
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Journal articleJournal of Risk and Uncertainty · January 1, 2000
This article introduces an iterative choice procedure for valuing inland water quality. This approach breaks up the valuation into a series of component tasks. The water quality ladder approach is not valid empirically. Consequently, respondents in Colorad ...
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Journal articleMarketing Letters · January 1, 1999
The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that k ...
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Journal articleSouthern Economic Journal · January 1, 1999
Situations in which individuals receive information seldom involve scientific consensus over the level of the risk. When scientific experts disagree, people may process the information in an unpredictable manner. The original data presented here for enviro ...
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Journal articleMarketing Letters · January 1, 1997
Decision-makers often do not or cannot predict at the time of choice how their tastes may change by the time the outcomes are experienced. This paper explores the implications of making decisions by maximizing experienced utility ex post rather than ex ant ...
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Journal articleJournal of Marketing Research · August 1, 1996
Choice designs traditionally have been built under the assumption that all coefficients are zero. The authors show that if there are reasonable nonzero priors for expected coefficients, then these can be used to generate more statistically efficient choice ...
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Journal articleJournal of Marketing Research · January 1, 1996
Choice designs traditionally have been built under the assumption that all coefficients are zero. The authors show that if there are reasonable nonzero priors for expected coefficients, then these can be used to generate more statistically efficient choice ...
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Journal articleManagement Science · January 1, 1996
Numerous models in the Management Science literature contain constructions that are a variant of the following: A decision-maker must choose from a set of alternatives based on imperfect information as to their relative quality, while further evaluation, t ...
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Journal articleManagement Science · January 1, 1996
This study utilizes reference lotteries on life and death to establish a death-equivalent metric for valuing long-term health effects. We use a computer-based survey approach to elicit choices among residential locations that pose different risks of chroni ...
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Journal articleTransportation · May 1, 1992
This paper reports on one aspect of a study conducted to support the analysis of the performance of a proposed intercity rail passenger service in the Piedmont region of North Carolina. In particular, this paper describes a market segmentation study of pot ...
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Journal articleTheory and Decision · September 1, 1991
This paper reports on the responses of 646 individuals to environmental risk information involving different forms of risk ambiguity. Recipients of more than one set of risk information do not simply average the risk levels provided. Rather, a variety of a ...
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Journal articleJournal of Environmental Economics and Management · January 1, 1991
This study develops a methodology for measuring the values that individuals place on morbidity risk reductions and applies it to the measurement of the benefits from reducing the risks of contracting chronic bronchitis. The survey methodology involves the ...
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Journal articleMarketing Letters · January 1, 1991
While price promotions are generally believed to have a positive impact on immediate sales, their effects on attitude towards repurchase, quality perceptions, and repurchase are far less clear. We present a study that tests the effect of brand experience i ...
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Journal articleJournal of Risk and Uncertainty · June 1, 1988
Using data obtained from a field experiment involving 957 consumers, this study investigates the linkage between hazard warnings and precautionary behavior, as well as the structure of the information about product usage and risks that consumers store in t ...
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Journal articleJournal of Environmental Economics and Management · January 1, 1988
This research uses an experimental approach for eliciting consumer valuations of morbidity risk reductions associated with safter chemical products and introduces the paired comparison questions approach to non-market valuation. In four applications, the p ...
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Journal articleRAND Journal of Economics · January 1, 1987
After developing a conceptual analysis of consumer valuation of multiple risks, we explore both economic and cognitive hypotheses regarding individual risk-taking. Using a sample of over 1,500 consumers, our study ascertains risk-dollar tradeoffs for the r ...
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Journal articleJournal of Urban Economics · January 1, 1987
This paper introduces two innovations to the empirical study of plant location: (1) division of the decision into stages, and (2) use of plant-specific characteristics to either magnify or temper factors defined at the state level. The plant-specific chara ...
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Journal articleEmpirical Studies of the Arts · January 1983
Applied aesthetics raises questions concerning the relationship of aesthetic appreciation to the underlying artistic features that can be manipulated in creating works of art. To the extent that subjective aesthetic judgments and objective artistic ...
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Journal articleJournal of Business Research · January 1, 1982
A sizable marketing research literature on preference measurement, prediction, and explanation has thus far been more concerned with point estimates of preference than with consistent changes over time. Such temporal trends can be estimated using data coll ...
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