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John Anthony Quelch

John deButts Professor of the Practice in Marketing in the Fuqua School of Business
DKU Faculty

Current Appointments & Affiliations


John deButts Professor of the Practice in Marketing in the Fuqua School of Business · 2024 - Present DKU Faculty
Executive Vice Chancellor at Duke Kunshan University · 2023 - Present DKU Faculty
Professor of the Practice of Business Administration · 2024 - Present Fuqua School of Business

Recent Publications


Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)

Book · July 19, 2018 The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare? While consumers have begun to insist on healthcare that is as convenient ... Cite

Marketing in the International Airline Industry: An Analysis of Change

Chapter · January 1, 2016 Marketing the services of international carriers is undergoing major changes. Hitherto, limitations on competition resulted in part from regulation including international agreements under the International Air Transport Association (IATA). At a 1978 meeti ... Full text Cite

The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study

Chapter · January 1, 2016 The cable converter is a "brown box" that may be attached to a television in order to permit a choice of up to 35 channels. This study found that introduction of the converter was associated with up to 35 percent more television viewing compared to respond ... Full text Cite
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