Scholars@Duke
John Quelch

John Quelch

John deButts Professor of the Practice in Marketing in the Fuqua School of Business
DKU Faculty

Current Appointments & Affiliations

John deButts Professor of the Practice in Marketing in the Fuqua School of Business · 2024 - Present DKU Faculty
Executive Vice Chancellor at Duke Kunshan University · 2023 - Present DKU Faculty
Professor of the Practice of Business Administration · 2024 - Present Fuqua School of Business

Recent Publications

Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)

Book · July 19, 2018 The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare? While consumers have begun to insist on healthcare that is as convenient ... Cite

Compassionate Management of Mental Health in the Modern Workplace

Book · January 1, 2018 This proactive guide brings the relationship between work life and mental well-being into sharp focus, surveying common challenges and outlining real-life solutions. The authors’ approach posits managers as the chief mental health officers of their teams, ... Full text Cite

Marketing in the International Airline Industry: An Analysis of Change

Chapter · January 1, 2016 Marketing the services of international carriers is undergoing major changes. Hitherto, limitations on competition resulted in part from regulation including international agreements under the International Air Transport Association (IATA). At a 1978 meeti ... Full text Cite
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