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John Quelch

John deButts Professor of the Practice in Marketing in the Fuqua School of Business
DKU Faculty

Scholarly Works - Conferences


BUILDERS AS CONSUMERS: THEIR ROLE IN RESIDENTIAL SECTOR ENERGY CONSERVATION.

Conference Journal of Geophysical Research · January 1, 1979 This paper reports the results of a survey of builders designed to assess their knowledge, attitudes, and behaviors relating to energy conservation. In addition, the decision-making processes used by builders when purchasing energy-using equipment for inst ... Cite