Jordan F Etkin

Associate Professor of Business Administration

Fuqua School of Business

jordan.etkin@duke.edu

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Scholarly Works - Book sections

Variety among Means: Advancing Understanding of Equifinality in Goal Systems

Book section · January 1, 2023 Goals are pursued through their means to attainment, where means refers to the products, services, and behaviors that people buy, choose, or otherwise enact to advance a focal goal. Most goals are associated with multiple means, together referred to as the ... Full text Cite