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John W. Payne

Joseph J. Ruvane, Jr. Distinguished Professor Emeritus
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
Fuqua Sch of Bus, Durham, NC 27708

Scholarly Works - Book sections


Do risk information programs promote mitigating behavior?

Book section · December 13, 2022 This article reports the results of a panel study investigating the effects of different radon risk information booklets on households' decisions to undertake mitigation. Multinomial logit models are used to describe how differences in the design of the in ... Full text Cite

Neuroeconomics of risky decisions: From variables to strategies

Book section · May 1, 2011 We make a variety of decisions throughout our lives. Some decisions involve outcomes whose values can be readily compared, especially when those outcomes are simple, immediate, and familiar. Other decisions involve imperfect knowledge about their potential ... Full text Cite

Choice selection

Book section · 2002 Cite

The Emotional Nature of Decision Trade-offs

Book section · March 28, 2001 "This is a superb book that provides valuable insights for managers at all levels. No matter how many critical decisions we make, it is useful to be reminded of the intricacies of the process. Wharton on Making Decisions does just that. ... Cite

Behavioral Decision Research: An Overview

Book section · 1998 Any psychologist who manipulates an independent variable that affects a psychological construct or who uses a numerical dependent variable to measure a psychological construct will want to study this book. ... Cite

Consumer Decision Making

Book section · 1991 Cite

Psychology of risky decisions

Book section · 1985 Cite