James R. Bettman

Burlington Industries Distinguished Professor Emeritus of Business Administration

Fuqua School of Business

jrb12@duke.edu

Box 90120, Durham, NC 27708-0120

Fuqua Sch of Bus, Durham, NC 27708

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2. Previous Duke Appointments & Affiliations

Global Scholarship

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Research
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Scholarly Works

Teaching & Mentoring

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Scholarly Works - Books

Tradeoff Difficulty: Determinants and Consequences for Consumer Decisions

Book · 2001 Cite

The Adaptive Decision Maker

Book · May 28, 1993 Demonstrates how decision makers balance effort and accuracy considerations and predict the particular choice of strategy. ... Cite

An Information Processing Theory of Consumer Choice

Book · 1979 Cite