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James R. Bettman

Burlington Industries Distinguished Professor Emeritus of Business Administration
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
Fuqua Sch of Bus, Durham, NC 27708

Scholarly Works - Conferences


"Celebrity Endorsement and Self-Brand Connections"

Conference ADVANCES IN CONSUMER RESEARCH, VOL XXXVI · January 1, 2009 Link to item Cite

"Evolving Health Guidelines: How Do Consumers Fare While Science Marches On?"

Conference ADVANCES IN CONSUMER RESEARCH, VOL 35 · January 1, 2008 Link to item Cite

"Effects of Specific, Nonconscious Emotion Primes on Behavior"

Conference ADVANCES IN CONSUMER RESEARCH VOL XXXIV · January 1, 2007 Link to item Cite

"Gone, But Not Forgotten: The Role of Unacceptable Options in Decision Making"

Conference ADVANCES IN CONSUMER RESEARCH VOL XXXIV · January 1, 2007 Link to item Cite

"Attachment Style, Psychological Security, and Consumer Response to Special Possession Loss"

Conference ADVANCES IN CONSUMER RESEARCH VOL XXXIV · January 1, 2007 Link to item Cite

A perspective on using computers to monitor information acquisition

Conference ADVANCES IN CONSUMER RESEARCH, VOL XXII · January 1, 1995 Link to item Cite

Consumer information processing: What a long, strange trip it's been

Conference PROCEEDINGS OF THE 13TH PAUL D. CONVERSE SYMPOSIUM · January 1, 1995 Link to item Cite

THE USE OF MULTIPLE STRATEGIES IN JUDGMENT AND CHOICE

Conference INDIVIDUAL AND GROUP DECISION MAKING · January 1, 1993 Link to item Cite