Scholars@Duke
Jack B. Soll

Jack B. Soll

Gregory Mario and Jeremy Mario Distinguished Professor of Business Administration
Fuqua School of Business
jsoll@duke.edu
Box 90120, Durham, NC 27708-0120
A209 Fuqua School of Bus, Durham, NC 27708

Scholarly Works - Book sections

The Social Psychology of the Wisdom of Crowds (with a New Section on Recent Advances)

Book section · January 1, 2024 This chapter reviews the “wisdom of crowds” through the lens of social psychology. Early research on social influence cast a pessimistic light on whether collectives can be wise. The famous Asch (1955) studies left the impression that collective judgment i ... Full text Cite