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Juan Marcos Gonzalez

Associate Professor in Population Health Sciences
Population Health Sciences
200 Morris Street, Durham, NC 27701
200 Morris Street, Durham, NC 27701

Featured Works


Comparing preferences for outcomes of psoriasis treatments among patients and dermatologists in the U.K.: results from a discrete-choice experiment.

Journal article Br J Dermatol · March 2017 Featured Publication BACKGROUND: Plaque psoriasis can have a significant negative effect on patients' quality of life, and treatments can result in serious toxicities. Although there have been several studies of patients' and physicians' relative preferences for the benefits a ... Full text Link to item Cite

Statistical Methods for the Analysis of Discrete Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Force.

Journal article Value Health · June 2016 Featured Publication Conjoint analysis is a stated-preference survey method that can be used to elicit responses that reveal preferences, priorities, and the relative importance of individual features associated with health care interventions or services. Conjoint analysis met ... Full text Link to item Cite

Incorporating patient-preference evidence into regulatory decision making.

Journal article Surg Endosc · October 2015 Featured Publication BACKGROUND: Patients have a unique role in deciding what treatments should be available for them and regulatory agencies should take their preferences into account when making treatment approval decisions. This is the first study designed to obtain quantit ... Full text Link to item Cite

Estimating conditional certainty equivalents using choice-experiment data

Journal article Journal of Choice Modelling · June 1, 2015 Featured Publication Expected-utility theory is embraced by some researchers because of its theoretical and empirical tractability, although empirical testing has exposed systematic behavioral inconsistencies that violate the axiom of independence in the theory. In particular, ... Full text Cite

Evaluating migraineurs' preferences for migraine treatment outcomes using a choice experiment.

Journal article Headache · 2013 Featured Publication OBJECTIVE: The impact of migraines on patients is commonly divided between the level of impairment associated with headache symptoms (headache phase) and the quality-of-life effects immediately following the headache (post-headache phase). Evaluations of m ... Full text Link to item Cite