Journal articleJournal of Consumer Psychology · October 1, 2025
Aglozo and Cohen (Journal of Consumer Psychology, 2025) synthesize prior work on the influence of religious values on consumer behavior through the frameworks of Schwartz's value theory and moral foundations theory. In this commentary, we extend their work ...
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Journal articleJournal of Consumer Psychology · October 1, 2025
Brands are increasingly finding themselves on the receiving end of negative labels from a variety of sources. While sometimes warranted, many of these negative labels feel like unwarranted or uncivil insults. Brands generally respond to such undeserved deg ...
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Journal articleJournal of Consumer Research · October 1, 2023
Whether watching a movie, sports game, or musical performance, consumers often seek entertainment experiences that are produced by one or more individuals. And although consumers often witness producers acting spontaneously, little is known about the prefe ...
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Journal articleJournal of Consumer Research · August 1, 2023
From time, to money, to energy, many consumers are feeling more constrained than ever before. One potential solution to the pervasive feeling of constraint is self-gifting, which is the process of invoking a hedonic consumption experience with the a priori ...
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Journal articleProceedings of the National Academy of Sciences of the United States of America · August 2023
Thinking about God promotes greater acceptance of Artificial intelligence (AI)-based recommendations. Eight preregistered experiments (n = 2,462) reveal that when God is salient, people are more willing to consider AI-based recommendations than when ...
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Journal articleConsumer Psychology Review · January 1, 2023
Although personal control is a fundamental human need, research has not yet sys-tematically examined how it functions in consumer and marketplace settings. This article reviews and integrates the existing research on the topic to provide a greater understa ...
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Book section · January 1, 2023
Although religion is an important part of daily life for many consumers, only limited research has examined how it functions in consumer settings. This chapter proposes an organizing framework for understanding the intersection between religion and consume ...
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Journal articleJournal of Marketing · July 1, 2022
Consumers have grown increasingly skeptical of brands, leaving managers in a dire search for novel ways to connect. The authors suggest that focusing on one's relationships with competitors is a valuable, albeit unexpected, way for brands to do so. More sp ...
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Journal articleJournal of Consumer Research · June 1, 2022
Consumers often desire to become better versions of themselves. Reflecting this interest in self-improvement, the marketplace offers consumers a wide range of products and services that promise to improve or better the consumer in some way. But, in a world ...
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Journal articleJournal of the Association for Consumer Research · October 1, 2019
Every day, people make aesthetic decisions about what they will wear and how they will physically present themselves to the world. In the present research, we investigate whether one’s attire influences subsequent consumption decisions. We demonstrate that ...
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Journal articleJournal of Marketing Research · February 1, 2018
To begin building an understanding of how thoughts about God influence consumer persuasion processes and outcomes, the current research explores how reminders of God affect consumer compliance with fear-based advertising. Results across seven studies demon ...
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Journal articleJournal of experimental psychology. General · December 2014
Religion is a powerful force in many people's lives, impacting decisions about life, death, and everything in between. It may be difficult, then, to imagine that something as seemingly innocuous as the usage of brand name products might influence individua ...
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Journal articleJournal of Consumer Research · October 1, 2014
Consumers often face situations in which their feelings of personal control are threatened. In such contexts, what role should products play in helping consumers pursue their goals (e.g., losing weight, maintaining a clean home)? Across five studies, we ch ...
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Journal articleJournal of Consumer Research · February 1, 2014
Consumers see many brands during the course of a day but often pay very little attention to how such exposures will influence their subsequent decisions. This research examines how being exposed to multiple brands at once affects consumers' reactions to th ...
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Journal articleJournal of Marketing Research · January 1, 2013
New brand extensions can push a brand outside its typical boundaries. In this artietingcle, the authors argue that people's acceptance of such extensions depends on their feelings of control. Across several studies, the authors demonstrate that when feelin ...
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Journal articleJournal of Consumer Research · February 1, 2012
How do consumers cope when it seems that they have no control over their outcomes in life? This research posits that consumers will seek greater structure in consumption-or the sense that everything is in its designated place. Moreover, it suggests that ve ...
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Journal articleJournal of Consumer Research · June 1, 2011
Consumers are often strongly motivated to view themselves as part of a legitimate and fair external system. Our research focuses on how individuals adopt distinct ways of defending their system when it is threatened and, in particular, how this is revealed ...
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Journal articleSocial Psychological and Personality Science · March 1, 2011
Three studies demonstrate how individual differences in confidence in the sociopolitical system interact with threats that engage the system justification motive to produce system defense. Following threat, participants low, but not high, in system confide ...
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Journal articleEmotion (Washington, D.C.) · February 2011
We examine the conditions under which the distinct positive emotions of hope versus pride facilitate more or less fluid cognitive processing. Using individuals' naturally occurring time of day preferences (i.e., morning vs. evening hours), we show that spe ...
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Journal articleJournal of Marketing Research · January 1, 2011
Are you type A or type B? An optimist or a pessimist? Intuitive or analytical? Consumers are motivated to learn about the self, but they may not always accept what they learn. This article explores how the desire for self-discovery leads people to seek but ...
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Journal articleMarketing Science · January 1, 2011
Are brands the "new religion"? Practitioners and scholars have been intrigued by the possibility, but strong theory and empirical evidence supporting the existence of a relationship between brands and religion is scarce. In what follows, we argue and demon ...
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