Skip to main content

Mary Frances Luce

Robert A. Ingram Distinguished Professorship
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
100 Fuqua Dr, Durham, NC 27708

Overview


Mary Frances Luce is the Interim Dean and Robert A. Ingram Professor of Business Administration at Duke University’s Fuqua School of Business. In addition to being the first woman to serve as Fuqua’s dean, she is the first Fuqua alumnus to hold the position.

Fascinated by the influence of emotions on decision-making, Luce has enjoyed a 30-year career as a specialist in behavioral marketing. Her research interests lie in consumer behavior and medical decision-making, including how emotions can …

Current Appointments & Affiliations


Robert A. Ingram Distinguished Professorship · 2014 - Present Fuqua School of Business
Professor of Business Administration · 2004 - Present Fuqua School of Business
Interim Dean of the Fuqua School of Business · 2024 - Present Fuqua School of Business

Education, Training & Certifications


Duke University · 1994 Ph.D.