Scholars@Duke
Carl Frederick Mela

Carl Frederick Mela CV

Professor Emeritus of Business Administration and Scholar in Residence
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
A325 Fuqua Sch of Bus, Durham, NC 27708
CV

Scholarly Works - Conferences

Using spreadsheet models to teach quantitative methods in marketing to undergraduate marketing students

Conference 1995 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS · January 1, 1995 Link to item Cite