Scholars@Duke
Christine Moorman

Christine Moorman

T. Austin Finch, Sr. Distinguished Professor of Business Administration in Fuqua School of Business
Fuqua School of Business
100 Fuqua Drive, Box 90120, Durham, NC 27708-0120
A308 Fuqua Sch of Bus, Durham, NC 27708

Scholarly Works - Conferences

Organizing for marketing excellence

Conference Journal of Marketing · November 1, 2016 Marketing organization is the interface of the firm with its markets and where the work of marketing gets done. This review of the past 25 years of scholarship on marketing organization examines the individual and integrative roles of four elements of mark ... Full text Cite

"Evolving Health Guidelines: How Do Consumers Fare While Science Marches On?"

Conference ADVANCES IN CONSUMER RESEARCH, VOL 35 · January 1, 2008 Link to item Cite