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Devavrat Purohit

Ford Motor Company Distinguished Professor in Global Marketing
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
A339 Fuqua Sch of Bus, Durham, NC 27708

Scholarly Works - Book sections


Slotting Allowances, the Effect of

Book section · January 1, 2018 The use of slotting allowances in the retail sector is controversial and has led to two divergent views of their effectiveness. The first view argues that these allowances enhance efficiency because they convey information that allows resources to be alloc ... Full text Cite