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Rachel Kranton

James B. Duke Distinguished Professor of Economics
Economics
Box 90097, Durham, NC 27708-0097
219 Social Sciences, Box 90097, Durham, NC 27708

Scholarly Works - Books


Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being

Book · January 21, 2010 Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George ... Cite