Book section · January 1, 2023
The first two papers on channel management that appeared in Marketing Science in 1983 have spawned a large and evolving literature. As of early 2022, the Jeuland and Shugan paper had over 1,633 Google Scholar cites, with 427 occurring since 2015. The respe ...
Full textCite
Book section · January 1, 2023
A general premise of consumer protection is that greater consumer information and more competition in a market should increase the tendency of firms to behave fairly and honestly.1 In the case of deceptive promotional pricing, greater consumer i ...
Full textCite
Book section · January 1, 2019
Research in channels of distribution has often started with an assumed parsimonious linear demand function to study the impact of product differentiation on channel structure and channel profits. In this chapter the authors present a four parameter linear ...
Full textCite
Book section · January 1, 2015
The success of a complex marketing project (e.g. the launch of a new product, the initiation of a major ad campaign, etc.) depends not only on factors related to the actions of the firm, but also on factors outside the firm’s control. However, marketing ma ...
Full textCite
Book section · August 2014
The following sections are included:IntroductionThe (rocky) startChannel systems and industries studiedDemand functionsRules of the game and available informationChannel member objectives and channel coordinationProduct positioning in distribution channels ...
Cite
