Overview
Russ Morgan is an Associate Professor of the Practice of Marketing at the Fuqua School of Business at Duke University and is a member of the marketing area. Professor Morgan received his Ph.D. in Business Administration (Marketing) from Duke University in 1998, and was on the faculty at the David Eccles School of Business, University of Utah from 1996 to 2004. He worked in litigation consulting for Huron Consulting Group, Chicago Partners, and Navigant,, preparing and providing expert witness testimony in economics and marketing, from 2004 until returning to Fuqua in 2010
Current Appointments & Affiliations
Professor of the Practice of Business Administration
·
2017 - Present
Fuqua School of Business
Senior Associate Dean of the Full-Time MBA Programs
·
2022 - Present
Fuqua School of Business
Recent Publications
Keeping up with the Joneses: Analyzing the effect of income inequality on consumer borrowing
Journal Article Quantitative Marketing and Economics · June 1, 2005 Household debt relative to disposable income increased from 60% in 1980 to 104% at the end of 2003. 'Buying on credit' has become so popular that an increasing number of firms generate more profit from financing than from selling their products. In this pa ... Full text CiteCargo Cult Econometrics: Specification Testing in Simultaneous Equations Marketing Models
Chapter · 2004 CiteEfficient versus responsive supply chain choice: An empirical examination of influential factors
Journal Article Journal of Product Innovation Management · January 1, 2003 Contemporary strategies in operations management suggest that successful firms align supply chain assets with product demand characteristics in order to exploit the profit potential of product lines fully. However, observation suggests that supply chain as ... Full text CiteEducation, Training & Certifications
Duke University ·
1998
Ph.D.
Duke University ·
1988
M.B.A.
Duke University ·
1985
B.A.