Scholars@Duke

• Background
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  Education, Training, & Certifications

  • Ph.D., University of Florida 1998
• Publications & Artistic Works
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  Selected Publications

  • Academic Articles

    • Robinson, S, and Wood, S. "A “good” new brand — What happens when new brands try to stand out through corporate social responsibility." Journal of Business Research 92 (November 1, 2018): 231-241.  Full Text
    • Wood, S, Robinson, S, and Poor, M. "The efficacy of green package cues for mainstream versus niche brands: How mainstream green brands can suffer at the shelf." Journal of Advertising Research 58, no. 2 (June 1, 2018): 165-176.  Full Text
    • Craig, AW, Loureiro, YK, Wood, S, and Vendemia, JMC. "Suspicious minds: Exploring neural processes during exposure to deceptive advertising." Journal of Marketing Research 49, no. 3 (June 1, 2012): 361-372.  Full Text
    • Wood, S. "Prone to progress: Using personality to identify supporters of innovative social entrepreneurship." Journal of Public Policy and Marketing 31, no. 1 (January 1, 2012): 129-141.  Full Text
    • Wood, S, Mcinnes, MM, and Norton, DA. "The bad thing about good games: The relationship between close sporting events and game-day traffic fatalities." Journal of Consumer Research 38, no. 4 (December 1, 2011): 611-621.  Full Text
    • Poynor, C, and Wood, S. "Smart subcategories: How assortment formats influence consumer learning and satisfaction." Journal of Consumer Research 37, no. 1 (June 1, 2010): 159-175.  Full Text
    • Weathers, D, Sharma, S, and Wood, SL. "Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods." Journal of Retailing 83, no. 4 (December 1, 2007): 393-401.  Full Text
    • Shimp, TA, Wood, SL, and Smarandescu, L. "Self-generated advertisements: Testimonials and the perils of consumer exaggeration." Journal of Advertising Research 47, no. 4 (January 1, 2007).  Full Text
    • Wood, SL, and Bettman, JR. "Predicting happiness: How normative feeling rules influence (and even reverse) durability bias." Journal of Consumer Psychology 17, no. 3 (January 1, 2007): 188-201.  Full Text
    • Wood, SL, and Moreau, CP. "From fear to loathing? How emotion influences the evaluation and early use of innovations." Journal of Marketing 70, no. 3 (July 1, 2006): 44-57. (Review)  Full Text
    • Rose, RL, and Wood, SL. "Paradox and the consumption of authenticity through reality television." Journal of Consumer Research 32, no. 2 (September 1, 2005): 284-296. (Review)  Full Text
    • Cotte, J, and Wood, SL. "Families and innovative consumer behavior: A triadic analysis of sibling and parental influence." Journal of Consumer Research 31, no. 1 (June 1, 2004): 78-86.  Full Text
    • Wood, SL, and Lynch, JG. "Prior Knowledge and Complacency in New Product Learning." Journal of Consumer Research 29, no. 3 (December 1, 2002): 416-426.  Full Text
    • Wood, SL. "Future fantasies: A social change perspective of retailing in the 21st century." Journal of Retailing 78, no. 1 (May 20, 2002): 77-83.  Full Text
    • Wood, SL, and Swait, J. "Psychological indicators of innovation adoption: Cross-classification based on need for cognition and need for change." Journal of Consumer Psychology 12, no. 1 (January 1, 2002): 1-13.  Full Text
    • Wood, SL, and Swait, J. "Psychological Indicators of Innovation Adoption: Cross-Classification Based on Need for Cognition and Need for Change." Journal of Consumer Psychology 12, no. 1 (January 1, 2002): 1-13.  Full Text
    • Wood, SL. "Remote purchase environments: The influence of return policy leniency on two-stage decision processes." Journal of Marketing Research 38, no. 2 (May 1, 2001): 157-169.  Full Text
    • Alba, J, Lynch, J, Weitz, B, Janiszewski, C, Lutz, R, Sawyer, A, and Wood, S. "Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces." Journal of Marketing 61, no. 3 (January 1, 1997): 38-53.  Full Text

  • Book Sections

    • Wood, SL, Shinogle, JA, and McInnes, MM. "New choices, new information: Do choice abundance and information complexity hurt aging consumers' medical decision making?." In The Aging Consumer: Perspectives from Psychology and Economics, 131-147. January 1, 2011.  Full Text
    • Wooten, DB, and Wood, SL. "In the spotlight: The drama of gift reception." In Contemporary Consumption Rituals: A Research Anthology, 213-236. September 30, 2003.  Full Text

  • Conference Papers

    • Wood, S, and Hoeffler, S. "Looking innovative: Exploring the role of impression management in high-tech product adoption and use." January 1, 2013.  Full Text
• Teaching & Mentoring
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  Recent Courses

  • MARKETNG 795W: Marketing Management 2019
  • MMCI 550: Introduction to Marketing Analysis 2018
  • MARKETNG 796: Market Intelligence 2017

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