Scholars@Duke

• Background
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  Education, Training, & Certifications

  • Ph.D., University of Florida 1998
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  Previous Appointments & Affiliations

  • MMCi Instructor in the Department of Biostatistics & Bioinformatics, Biostatistics & Bioinformatics, Basic Science Departments 2020 - 2022
  • MMCi Instructor in the Department of Biostatistics & Bioinformatics, Biostatistics & Bioinformatics, Basic Science Departments 2020 - 2021
  • Visiting Associate Professor, Fuqua School of Business, Duke University 2008 - 2020
• Publications & Artistic Works
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  Selected Publications

  • Academic Articles

    • Robinson, S., and S. Wood. “A “good” new brand — What happens when new brands try to stand out through corporate social responsibility.” Journal of Business Research 92 (November 1, 2018): 231–41. https://doi.org/10.1016/j.jbusres.2018.07.031.
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    • Wood, S., S. Robinson, and M. Poor. “The efficacy of green package cues for mainstream versus niche brands: How mainstream green brands can suffer at the shelf.” Journal of Advertising Research 58, no. 2 (June 1, 2018): 165–76. https://doi.org/10.2501/JAR-2018-025.
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    • Wood, S. “Prone to progress: Using personality to identify supporters of innovative social entrepreneurship.” Journal of Public Policy and Marketing 31, no. 1 (January 1, 2012): 129–41. https://doi.org/10.1509/jppm.11.060.
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    • Craig, A. W., Y. K. Loureiro, S. Wood, and J. M. C. Vendemia. “Suspicious minds: Exploring neural processes during exposure to deceptive advertising.” Journal of Marketing Research 49, no. 3 (January 1, 2012): 361–72. https://doi.org/10.1509/jmr.09.0007.
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    • Wood, S., M. M. Mcinnes, and D. A. Norton. “The bad thing about good games: The relationship between close sporting events and game-day traffic fatalities.” Journal of Consumer Research 38, no. 4 (December 1, 2011): 611–21. https://doi.org/10.1086/660164.
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    • Poynor, C., and S. Wood. “Smart subcategories: How assortment formats influence consumer learning and satisfaction.” Journal of Consumer Research 37, no. 1 (June 1, 2010): 159–75. https://doi.org/10.1086/649906.
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    • Weathers, D., S. Sharma, and S. L. Wood. “Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods.” Journal of Retailing 83, no. 4 (December 1, 2007): 393–401. https://doi.org/10.1016/j.jretai.2007.03.009.
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    • Wood, S. L., and J. R. Bettman. “Predicting happiness: How normative feeling rules influence (and even reverse) durability bias.” Journal of Consumer Psychology 17, no. 3 (January 1, 2007): 188–201. https://doi.org/10.1016/S1057-7408(07)70028-1.
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    • Shimp, T. A., S. L. Wood, and L. Smarandescu. “Self-generated advertisements: Testimonials and the perils of consumer exaggeration.” Journal of Advertising Research 47, no. 4 (January 1, 2007): 453–61. https://doi.org/10.2501/S002184990707047X.
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    • Wood, S. L., and C. P. Moreau. “From fear to loathing? How emotion influences the evaluation and early use of innovations.” Journal of Marketing 70, no. 3 (July 1, 2006): 44–57. https://doi.org/10.1509/jmkg.70.3.44.
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    • Rose, R. L., and S. L. Wood. “Paradox and the consumption of authenticity through reality television.” Journal of Consumer Research 32, no. 2 (September 1, 2005): 284–96. https://doi.org/10.1086/432238.
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    • Cotte, J., and S. L. Wood. “Families and innovative consumer behavior: A triadic analysis of sibling and parental influence.” Journal of Consumer Research 31, no. 1 (June 1, 2004): 78–86. https://doi.org/10.1086/383425.
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    • Wood, S. L. “Future fantasies: A social change perspective of retailing in the 21st century.” Journal of Retailing 78, no. 1 (May 20, 2002): 77–83. https://doi.org/10.1016/S0022-4359(01)00069-0.
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    • Wood, S. L., and J. Swait. “Psychological indicators of innovation adoption: Cross-classification based on need for cognition and need for change.” Journal of Consumer Psychology 12, no. 1 (January 1, 2002): 1–13. https://doi.org/10.1207/S15327663JCP1201_01.
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    • Wood, S. L., and J. Swait. “Psychological indicators of innovation adoption: Cross-classification based on need for cognition and need for change.” Journal of Consumer Psychology 12, no. 1 (January 1, 2002): 1–13. https://doi.org/10.1207/153276602753338108.
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    • Wood, S. L., and J. G. Lynch. “Prior knowledge and complacency in new product learning.” Journal of Consumer Research 29 (2002): 416–26.
    • Wood, S. L. “Remote purchase environments: The influence of return policy leniency on two-stage decision processes.” Journal of Marketing Research 38, no. 2 (January 1, 2001): 157–69. https://doi.org/10.1509/jmkr.38.2.157.18847.
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    • Alba, J., J. Lynch, B. Weitz, C. Janiszewski, R. Lutz, A. Sawyer, and S. Wood. “Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces.” Journal of Marketing 61, no. 3 (January 1, 1997): 38–53. https://doi.org/10.2307/1251788.
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  • Book Sections

    • Wood, S. L., J. A. Shinogle, and M. M. McInnes. “New choices, new information: Do choice abundance and information complexity hurt aging consumers' medical decision making?” In The Aging Consumer: Perspectives From Psychology and Economics, 131–47, 2011.
    • Wooten, D. B., and S. L. Wood. “In the spotlight: The drama of gift reception.” In Contemporary Consumption Rituals: A Research Anthology, 213–36, 2003. https://doi.org/10.4324/9781410610720.
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  • Conference Papers

    • Wood, S., and S. Hoeffler. “Looking innovative: Exploring the role of impression management in high-tech product adoption and use.” In Journal of Product Innovation Management, 30:1254–70, 2013. https://doi.org/10.1111/jpim.12134.
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• Teaching & Mentoring
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  Recent Courses

  • MARKETNG 802: Marketing of Innovations 2022
  • MMCI 550: Introduction to Marketing Analysis 2021
  • MMCI 550: Introduction to Marketing Analysis 2020

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