Scholars@Duke
Stacy King

Stacy King

MMCi Instructor in the Department of Biostatistics & Bioinformatics
MMCi Program
slw26@duke.edu
Box 90120, Durham, NC 27708-0120
Fuqua School of Business, Durham, NC 27708

Scholarly Works - Conferences

Looking innovative: Exploring the role of impression management in high-tech product adoption and use

Conference Journal of Product Innovation Management · January 1, 2013 Although consumer adoption of high-tech innovations is certainly influenced by the product's functional benefits, can the use of a new product confer social benefits as well? Specifically, can the mere use of an innovative product convey the impression tha ... Full text Cite