Journal articleJournal of Consumer Psychology · July 1, 2025
If you are having a hard day, what can someone else do to help you feel better? Maybe they could verbally comfort you or maybe they could give you a small gift. In seven studies, including an in-person real gifting study, we find that receiving a small mat ...
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Journal articlePsychological science · August 2024
Understanding how initiatives to support Black-owned businesses are received, and why, has important social and economic implications. To address this, we designed three experiments to investigate the role of antiegalitarian versus egalitarian ideologies a ...
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Journal articleJournal of Public Policy and Marketing · April 1, 2023
Despite the ubiquity of celebrations in everyday life, little is known about how celebrations may contribute to consumer well-being. In the current work, the authors propose that celebrations promote perceived social support, which prior work has conceptua ...
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Journal articleJ Eat Disord · July 15, 2022
BACKGROUND: People unknowingly mimic the behaviors of others, a process that results in feelings of affiliation. However, some individuals with eating disorders describe feeling "triggered" when mimicked. This study explores the effects of implicit non-ver ...
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Journal articleJournal of Consumer Psychology · July 1, 2022
Shared consumer decisions, particularly those made with a relationship partner, can be very different from decisions that are made alone. Across multiple studies, we investigate how shared consumer decision making affects perceptions of power and relations ...
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Journal articlePsychology and Marketing · June 1, 2022
Providing social support is a critical part of being in a relationship with someone, but people often struggle to support loved ones in person. In this paper, we show how givers can use gifts to compensate for not providing in-person social support. Study ...
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Journal articleJournal of the Association for Consumer Research · April 1, 2021
Brand sincerity (wholesome, family-oriented) is a core dimension of brand personality; however, to what extent is LGBTQ (lesbian, gay, bisexual, transgender, queer or questioning) representation congruent with brand sincerity? We argue that whether or not ...
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Journal articleJournal of Nonverbal Behavior · March 1, 2020
When it comes to health(-risk) behaviors, researchers are apt to consider how to change behaviors from a top-down approach (i.e., using the conscious, reflective, deliberate system) even though much of human behavior is determined by bottom-up processes (i ...
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Journal articlePersonality & social psychology bulletin · March 2019
Gift-giving is a common form of social exchange but little research has examined how different gift types affect the psychological distance between giver and recipient. We examined how two types of gifts influence recipients' perceived psychological distan ...
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Journal articlePLoS One · 2019
Whereas previous research has focused on the role of the rTPJ when consciously inhibiting mimicry, we test the role of the rTPJ on mimicry within a social interaction, during which mimicking occurs nonconsciously. We wanted to determine whether higher rTPJ ...
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Journal articleJournal of Consumer Research · February 1, 2018
Individuals often evaluate, purchase, and consume brands in the presence of others, including close others. Yet relatively little is known about the role brand preferences play in relationships. In the present research, the authors explore how the novel co ...
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Journal articleJournal of Consumer Research · February 1, 2018
In the article "Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction," by Danielle J. Brick, Gráinne M. Fitzsimons, Tanya L. Chartrand, and Gavan J. Fitzsimons, doi: 10.1093/jcr/ucx079, the findings for studies 4 and 6 were incorr ...
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Journal articlePloS one · January 2018
Given research suggesting that social interactions are beneficial, it is unclear why individuals lower in extraversion engage less in social interactions. In this study, we test whether individuals lower in extraversion reap fewer hedonic rewards from soci ...
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Journal articleJournal of Experimental Social Psychology · September 1, 2017
Thwarted goals and motivational obstacles are antecedents of aggression, but it is not entirely clear what motivates the aggressive response or why it is often displaced onto unrelated targets. The present work applies Goal Systems Theory (Kruglanski et al ...
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Journal articlePsychoneuroendocrinology · February 2017
Rejection can motivate either affiliation or withdrawal. In order to study how personality and situational variables influence whether women will be motivated to affiliate versus withdraw, we manipulate social feedback (rejection vs. acceptance) and opport ...
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Journal articleSocial Cognition · January 1, 2017
Intrinsic rewards are typically thought to stem from an activity's inherent properties and not from separable rewards one receives from it. Yet, people may not consciously notice or remember all the subtle external rewards that correspond with an activity ...
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Journal articleJournal of the Association for Consumer Research · January 1, 2017
Although social connections have long been considered a fundamental human motivation and deemed necessary for well-being, recent research has demonstrated that having greater resources is associated with weaker social connections. In the present research, ...
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Journal articleMotivation science · December 2016
Psychological reactance is typically assumed to motivate resistance to controlling peer influences and societal prohibitions. However, some peer influences encourage behaviors prohibited by society. We consider whether reactant individuals are sensitive to ...
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Journal articleJournal of Consumer Research · February 1, 2016
Does the way that individuals pay for a good or service influence the amount of connection they feel after the purchase has occurred? Employing a multi-method approach across four studies, individuals who pay using a relatively more painful form of payment ...
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Journal articleInternational Journal of Research in Marketing · December 1, 2015
We examine how impression management can influence the types of products consumers suggest for joint consumption in same-gender and mixed-gender situations. We show that when motivated to engage in impression management, those who care the most about their ...
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Journal articlePsychological science · November 2015
Extraverts are better than introverts at building rapport, but it remains unknown what they do behaviorally to better connect with other individuals. We hypothesized that extraverts mimic more than introverts as a way to build rapport; however, we predicte ...
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Journal articleCerebral cortex (New York, N.Y. : 1991) · August 2015
During social interactions, there is a tendency for people to mimic the gestures and mannerisms of others, which increases liking and rapport. Psychologists have extensively studied the antecedents and consequences of mimicry at the social level, but the n ...
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Journal articleCurrent Opinion in Behavioral Sciences · June 1, 2015
People both mimic and are mimicked in nearly every social interaction, though neither the mimicker nor the mimicked are generally aware of its occurrence. People mimic what they observe in others, including facial expressions, emotions, behavioral movement ...
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Journal articleJournal of Consumer Research · June 1, 2015
In what ways can brands symbolize America’s defining values, and for whom do these values resonate? Drawing from research on values (Schwartz 1994), the symbolic power of brands (Holt 2004, 2006; McCracken 1986), and system justification theory (Jost and B ...
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Journal articleThe Journal of psychology · May 2015
Depending on individual differences in biological rhythms and diurnal preferences, people have long been described as either "larks" or "owls." Larks and owls differ greatly in personality aspects, but from the behavioral perspective it is unclear whether ...
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Journal articleJournal of Consumer Research · February 1, 2014
Consumers see many brands during the course of a day but often pay very little attention to how such exposures will influence their subsequent decisions. This research examines how being exposed to multiple brands at once affects consumers' reactions to th ...
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Journal articlePsychology and Marketing · January 1, 2014
Extensive research has examined how to make broadcast advertising as effective as possible. However, one area of advertising that has received little research is the effect of the announcer or spokesperson's voice on consumers' reactions to the ad or the p ...
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Journal articleJournal of Experimental Social Psychology · November 1, 2013
People infer traits from other people's behaviors without intention, awareness, or effort, and this spontaneous trait inference (STI) effect has been shown to be robust. The purpose of the present research was to demonstrate the flexibility of STIs despite ...
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Journal articleJournal of Personal Selling and Sales Management · January 1, 2013
This study adds theoretical and managerial insights to the sales literature regarding the unfortunate but prevalent issue of stereotyping in sales by supervisors toward underrepresented groups of sales employees. Specifically, we examine (1) the self-evalu ...
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Journal articleAnnual review of psychology · January 2013
Behavioral mimicry--the automatic imitation of gestures, postures, mannerisms, and other motor movements--is pervasive in human interactions. The current review focuses on two recent themes in the mimicry literature. First, an analysis of the moderators of ...
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Journal articlePsychological science · July 2012
In the research reported here, we investigated how suspicious nonverbal cues from other people can trigger feelings of physical coldness. There exist implicit standards for how much nonverbal behavioral mimicry is appropriate in various types of social int ...
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Journal articleSelf and Identity · July 1, 2012
Past research suggests that individuals with discrepant low self-esteem (low explicit and high implicit self-esteem) may hold themselves against higher standards and judge themselves more critically when they fall short of those standards (Zeigler-Hill & T ...
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Journal articleSocial Psychological and Personality Science · November 1, 2011
How do we recognize the emotions other people are feeling? One source of information may be facial feedback signals generated when we automatically mimic the expressions displayed on others' faces. Supporting this "embodied emotion perception," dampening ( ...
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Journal articleJournal of Experimental Social Psychology · November 1, 2011
Goal shielding theory suggests that one's focal pursuits automatically inhibit the activation of interfering goals (Shah, Friedman, & Kruglanski, 2002); however, it is not entirely clear how individuals come to identify what constitutes "interfering". Thre ...
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Journal articleCognition & emotion · April 2011
Previous research has shown that the activation of a goal leads to more implicit positivity toward goal-relevant stimuli. We examined how the actual pursuit of a goal influences subsequent implicit positivity toward such stimuli. Participants were consciou ...
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Journal articlePloS one · January 2011
Chimpanzees (Pan troglodytes) are often used in movies, commercials and print advertisements with the intention of eliciting a humorous response from audiences. The portrayal of chimpanzees in unnatural, human-like situations may have a negative effect on ...
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Journal articleJournal of Experimental Social Psychology · January 1, 2011
Four studies demonstrate that the affiliative responding that is typically encouraged by mimicry can be manifested in conformity to shared gender and racial stereotypes. In Studies 1 and 2, mimicry by a confederate led participants to perform in accordance ...
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Journal articleSocial Cognition · October 1, 2010
Models of nonconscious goal pursuit propose that goals can be activated and pursued without conscious awareness and intent. Until recently, these models have been relatively silent about whether or not nonconscious goal pursuit has consequences and what th ...
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Journal articleJournal of personality and social psychology · April 2010
The authors propose that behavioral mimicry is guided by schemas that enable efficient social coordination. If mimicry is schema driven, then the operation of these schemas should be disrupted if partners behave in counternormative ways, such as mimicking ...
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Journal articlePhilosophical transactions of the Royal Society of London. Series B, Biological sciences · August 2009
One striking characteristic of human social interactions is unconscious mimicry; people have a tendency to take over each other's posture, mannerisms and behaviours without awareness. Our goal is to make the case that unconscious mimicry plays an important ...
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Journal articlePersonality & social psychology bulletin · July 2009
The implicit appeal of temptations may vary by the social and self-regulatory contexts in which they are encountered. In each of four studies, participants were subliminally primed with the name of someone associated with either drug use or drug abstinence ...
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Journal articleJournal of Experimental Social Psychology · July 1, 2009
We present behavioral mimicry as a social cue for creative thinking. Specifically, we argue that being mimicked by an interaction partner cues convergent thinking by signalling a social opportunity for collaboration, while not being mimicked cues divergent ...
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Journal articleAdvances in Experimental Social Psychology · March 13, 2009
Human mimicry is ubiquitous, and often occurs without the awareness of the person mimicking or the person being mimicked. First, we briefly describe some of the major types of nonconscious mimicry-verbal, facial, emotional, and behavioral-and review the ev ...
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Journal articlePsychological science · March 2009
We present a novel role of affect in the expression of culture. Four experiments tested whether individuals' affective states moderate the expression of culturally normative cognitions and behaviors. We consistently found that value expressions, self-const ...
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Journal articleJournal of Consumer Research · February 1, 2009
In the course of daily encounters with other consumers, an individual may be incidentally exposed to various brands. We refer to these situations as incidental consumer brand encounters (ICBEs). This research examines how ICBEs influence brand choice. Four ...
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Journal articleSocial Cognition · December 1, 2008
Behavior can be automatically affected by the perception of other people, be they significant others or members of social groups (e.g., Bargh, Chen, & Burrows, 1996; Chartrand & Bargh, 1999; Fitzsimons & Bargh, 2003). The current research uses these findin ...
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Journal articleJournal of Consumer Research · August 1, 2008
This work examines the process through which thrift versus prestige goals can nonconsciously affect decisions in a choice task. Drawing upon research on nonconscious goal pursuit, we present a theoretical framework detailing how consumer choices are affect ...
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Journal articlePsychological science · August 2008
Research across various disciplines has demonstrated that social exclusion has devastating psychological, emotional, and behavioral consequences. Excluded individuals are therefore motivated to affiliate with others, even though they may not have the resou ...
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Journal articleJournal of Consumer Research · June 1, 2008
This article first examines whether brand exposure elicits automatic behavioral effects as does exposure to social primes. Results support the translation of these effects: participants primed with Apple logos behave more creatively than IBM primed and con ...
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Journal articleJournal of Consumer Research · April 1, 2008
This article investigates the effect of mimicry on consumer product consumption and appraisal. We propose and test two paths via which mimicry may influence product preferences. In the mimicking consumer path, we suggest that individuals automatically mimi ...
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Journal articleSelf and Identity · January 1, 2008
While threats to self-regard are unpleasant and aversive, such threats can also be motivating, leading people to change their views of themselves, and their behavior. The current studies show that when individuals experience a threat to self-regard through ...
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Journal articleJournal of Experimental Social Psychology · September 1, 2007
Individuals nonconsciously and unintentionally pursue goals they associate with relationship partners (Fitzsimons & Bargh, 2003; Shah, 2003). Here, we demonstrate conditions under which individuals nonconsciously and unintentionally reject goals they assoc ...
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Journal articleSocial Cognition · August 1, 2007
Previous research has demonstrated that nonconscious interpersonal mimicry engenders liking, affiliation, empathy, and other positive social consequences. Some of these consequences have recently been shown to go beyond the dyad. In other words, interperso ...
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Journal articleJournal of personality and social psychology · September 2006
Tasks requiring interpersonal coordination permeate all spheres of life. Although social coordination is sometimes efficient and effortless (low maintenance), at other times it is inefficient and effortful (high maintenance). Across 5 studies, participants ...
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Journal articleJournal of experimental psychology. General · February 2006
According to the feelings-as-information account, a person's mood state signals to him or her the valence of the current environment (N. Schwarz & G. Clore, 1983). However, the ways in which the environment automatically influences mood in the first place ...
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Journal articleJournal of personality and social psychology · February 2006
Research has demonstrated that people automatically devote more attention to negative information than to positive information. The authors conducted 3 experiments to test whether this bias is attenuated by a person's affective context. Specifically, the a ...
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Journal articleSocial Cognition · December 1, 2005
Our repertoire of social behavior may include the ability to grasp and take on the goals of others automatically - that is, without conscious intent. Two experiments tested and confirmed the hypothesis that priming social groups causes individuals to pursu ...
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Journal articleAisb 05 Convention Social Intelligence and Interaction in Animals Robots and Agents Proceedings of the 3rd International Symposium on Imitation in Animals and Artifacts · December 1, 2005
People often nonconsciously imitate other people and imitation has positive consequences for the interaction. We argue that imitation not only has consequences for the way in which an imitated person feels towards the imitator, but that imitation also chan ...
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Journal articleJournal of Consumer Psychology · January 1, 2005
Consumer behavior can be influenced by mental processes that occur outside of conscious awareness. It is argued that in each domain of automaticity, researchers should specify the aspects of which consumers are presumably unaware. Three types of awareness ...
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Journal articleJournal of personality and social psychology · March 2004
Three studies examined the relation between context dependence in information processing and behavioral mimicry. In Experiment 1, a field-dependent cognitive style was related to a greater tendency to mimic a target's behavior. In Experiment 2 context depe ...
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Journal articleJournal of personality and social psychology · December 2003
This research sought to extend the current conceptualization of self-monitoring by examining whether self-monitoring motives and behaviors can operate outside of conscious awareness. Two studies examined nonconscious mimicry among high and low self-monitor ...
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Journal articleJournal of Nonverbal Behavior · September 1, 2003
The "chameleon effect" refers to the tendency to adopt the postures, gestures, and mannerisms of interaction partners (Chartrand & Bargh, 1999). This type of mimicry occurs outside of conscious awareness, and without any intent to mimic or imitate. Empiric ...
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Journal articlePsychological science · July 2003
Nonconscious behavioral mimicry occurs when a person unwittingly imitates the behaviors of another person. This mimicry has been attributed to a direct link between perceiving a behavior and performing that same behavior. The current experiments explored w ...
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Journal articleJournal of personality and social psychology · May 2003
The present studies demonstrated the moderation of self-construal orientation on mimicry. Recent research has indicated that an interdependent self-construal is associated with assimilation of the other to the self whereas an independent self-construal is ...
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Journal articleNeuropsychologia · January 2003
Previous research has shown that negative stimuli elicit more attention than do positive stimuli. However, this research has relied on response-based measures to assess attention. The current research uses the P1 component of the event-related brain potent ...
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Journal articleMarketing Letters · December 1, 2002
While consumer choice research has dedicated considerable research attention to aspects of choice that are deliberative and conscious, only limited attention has been paid to aspects of choice that occur outside of conscious awareness. We review relevant r ...
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Journal articleJournal of personality and social psychology · June 1999
The chameleon effect refers to nonconscious mimicry of the postures, mannerisms, facial expressions, and other behaviors of one's interaction partners, such that one's behavior passively and unintentionally changes to match that of others in one's current ...
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Journal articleAmerican Psychologist · January 1, 1999
What was noted by E. J. Langer (1978) remains true today; that much of contemporary psychological research is based on the assumption that people are consciously and systematically processing incoming information in order to construe and interpret their wo ...
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Journal articleJournal of Applied Social Psychology · January 1, 1999
We examined the effects of 2 variables on compliance rates within the foot-in-the-door procedure. Participants who agreed to a small request were presented with a larger request either immediately after the first request or 2 days later. The second request ...
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Journal articleThe Behavioral and brain sciences · October 1998
To explain social learning without invoking the cognitively complex concept of imitation, many learning mechanisms have been proposed. Borrowing an idea used routinely in cognitive psychology, we argue that most of these alternatives can be subsumed under ...
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Journal articleJournal of Personality and Social Psychology · January 1, 1996
According to the auto-motive model (J. A. Bargh, 1990), intentions and goals are represented mentally and, as representations, should be capable of nonconscious activation by the environmental context (i.e., "priming"). To test this hypothesis, the authors ...
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