Taylor Ke Lai

Student

Fuqua School of Business

taylor.lai@duke.edu

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Scholarly Works

From believer to buyer: How brands leverage religious values to connect with consumers

Journal article Journal of Consumer Psychology · October 1, 2025 Aglozo and Cohen (Journal of Consumer Psychology, 2025) synthesize prior work on the influence of religious values on consumer behavior through the frameworks of Schwartz's value theory and moral foundations theory. In this commentary, we extend their work ... Full text Cite