Trillo, M. A., Gaither, S. E., & Fitzsimons, G. J. (2026). The buffering effect of identity compartmentalization: consumer response to brand transgressions. In Handbook of Social Psychology and Consumer Behavior (pp. 333–346). Edward Elgar Publishing. https://doi.org/10.4337/9781035327607.00034

Trillo, Megan A., Sarah E. Gaither, and Gavan J. Fitzsimons. “The buffering effect of identity compartmentalization: consumer response to brand transgressions.” In Handbook of Social Psychology and Consumer Behavior, 333–46. Edward Elgar Publishing, 2026. https://doi.org/10.4337/9781035327607.00034.

Trillo MA, Gaither SE, Fitzsimons GJ. The buffering effect of identity compartmentalization: consumer response to brand transgressions. In: Handbook of Social Psychology and Consumer Behavior. Edward Elgar Publishing; 2026. p. 333–46.

Trillo, Megan A., et al. “The buffering effect of identity compartmentalization: consumer response to brand transgressions.” Handbook of Social Psychology and Consumer Behavior, Edward Elgar Publishing, 2026, pp. 333–46. Crossref, doi:10.4337/9781035327607.00034.

Trillo MA, Gaither SE, Fitzsimons GJ. The buffering effect of identity compartmentalization: consumer response to brand transgressions. Handbook of Social Psychology and Consumer Behavior. Edward Elgar Publishing; 2026. p. 333–346.