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Analytic Methods to Investigate HIV-Related Digital Communication: A Scoping Review.

Journal articles  - Journal Article
Ayoubi, P; Holmes Spencer, B; Poku, OB; Kreniske, P; Kaufman, MR; Eschliman, EL
Published in: Current HIV/AIDS reports
November 2025

This scoping review aims to identify and characterize analytic methods used to investigate digital communication related to HIV.Of the 106 articles detailed in this review published before February 2025, just over half of the articles investigated HIV prevention, and the vast majority used social media data. Articles primarily employed qualitative methods, most often thematic analysis. Articles employing quantitative methods used a range of methods including topic modeling, training classifiers, and sentiment analysis. There were also many articles that employed both qualitative and quantitative methods. A wide range of methods have been employed to analyze HIV-related digital communication. As best practices continue to be established, future research can innovate in the application of both qualitative and quantitative methods, leverage digital communication to better understand lived experience of HIV treatment and HIV-related stigma, and ensure this research is done in accordance with high ethical standards.

Duke Scholars

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Published In

Current HIV/AIDS reports

DOI

EISSN

1548-3576

ISSN

1548-3568

Publication Date

November 2025

Volume

22

Issue

1

Start / End Page

55

Related Subject Headings

  • Virology
  • Social Stigma
  • Social Media
  • Humans
  • HIV Infections
  • Communication
  • 3204 Immunology
  • 3202 Clinical sciences
 

Citation

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Ayoubi, P., Holmes Spencer, B., Poku, O. B., Kreniske, P., Kaufman, M. R., & Eschliman, E. L. (2025). Analytic Methods to Investigate HIV-Related Digital Communication: A Scoping Review. Current HIV/AIDS Reports, 22(1), 55. https://doi.org/10.1007/s11904-025-00765-w
Ayoubi, Parisa, Bailey Holmes Spencer, Ohemaa B. Poku, Philip Kreniske, Michelle R. Kaufman, and Evan L. Eschliman. “Analytic Methods to Investigate HIV-Related Digital Communication: A Scoping Review.” Current HIV/AIDS Reports 22, no. 1 (November 2025): 55. https://doi.org/10.1007/s11904-025-00765-w.
Ayoubi P, Holmes Spencer B, Poku OB, Kreniske P, Kaufman MR, Eschliman EL. Analytic Methods to Investigate HIV-Related Digital Communication: A Scoping Review. Current HIV/AIDS reports. 2025 Nov;22(1):55.
Ayoubi, Parisa, et al. “Analytic Methods to Investigate HIV-Related Digital Communication: A Scoping Review.” Current HIV/AIDS Reports, vol. 22, no. 1, Nov. 2025, p. 55. Epmc, doi:10.1007/s11904-025-00765-w.
Ayoubi P, Holmes Spencer B, Poku OB, Kreniske P, Kaufman MR, Eschliman EL. Analytic Methods to Investigate HIV-Related Digital Communication: A Scoping Review. Current HIV/AIDS reports. 2025 Nov;22(1):55.
Journal cover image

Published In

Current HIV/AIDS reports

DOI

EISSN

1548-3576

ISSN

1548-3568

Publication Date

November 2025

Volume

22

Issue

1

Start / End Page

55

Related Subject Headings

  • Virology
  • Social Stigma
  • Social Media
  • Humans
  • HIV Infections
  • Communication
  • 3204 Immunology
  • 3202 Clinical sciences