New editorial structure for marketing science

Journal Article (Editorial;Journal)

Full Text

Duke Authors

Cited Authors

  • Desai, PS; Feinberg, F; Iyer, G; Sudhir, K; Winer, R

Published Date

  • January 1, 2014

Published In

Volume / Issue

  • 33 / 2

Start / End Page

  • 163 - 164

Electronic International Standard Serial Number (EISSN)

  • 1526-548X

International Standard Serial Number (ISSN)

  • 0732-2399

Digital Object Identifier (DOI)

  • 10.1287/mksc.2014.0844

Citation Source

  • Scopus