Overview
Preyas Desai is the Spencer R. Hassell Professor of Business Administration at the Fuqua School of Business, Duke University. Professor Desai received M.S. and Ph.D. from Carnegie Mellon University, and was on the faculty of Purdue University before joining Duke in 1997.
Professor Desai’s research covers a wide range of topics in marketing strategy, distribution channels, and marketing of durable products. His research analyzes strategic interactions such as those among competing firms, and among firms partnering within a distribution channel. His articles on these topics have appeared in top-tier academic journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, and Quantitative Marketing and Economics. He has served as a departmental editor for Management Science and is currently the editor-in-chief of Marketing Science.
At Fuqua, Professor Desai has served as the chair of school’s Curriculum Committee, Faculty Technology Committee, co-chair of Strategic Planning task force, and the area coordinator for the marketing area. He is currently a member of the dean’s advisory committee. He is a member of Duke’s academic council and also serves on the Academic Committee on Online Education (ACOE).
Professor Desai’s research covers a wide range of topics in marketing strategy, distribution channels, and marketing of durable products. His research analyzes strategic interactions such as those among competing firms, and among firms partnering within a distribution channel. His articles on these topics have appeared in top-tier academic journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, and Quantitative Marketing and Economics. He has served as a departmental editor for Management Science and is currently the editor-in-chief of Marketing Science.
At Fuqua, Professor Desai has served as the chair of school’s Curriculum Committee, Faculty Technology Committee, co-chair of Strategic Planning task force, and the area coordinator for the marketing area. He is currently a member of the dean’s advisory committee. He is a member of Duke’s academic council and also serves on the Academic Committee on Online Education (ACOE).
Current Appointments & Affiliations
Spencer Hassell Distinguished Professor of Business Administration
·
2010 - Present
Fuqua School of Business
Professor of Business Administration
·
2005 - Present
Fuqua School of Business
Affiliate Faculty Member, Duke-Margolis Institute for Health Policy
·
2024 - Present
Duke-Margolis Institute for Health Policy,
University Initiatives & Academic Support Units
Recent Publications
Correction to: Better with buy now, pay later?: A competitive analysis (Quantitative Marketing and Economics, (2024), 22, 1, (23-61), 10.1007/s11129-023-09271-y)
Journal Article Quantitative Marketing and Economics · December 1, 2024 https://doi.org/10.1007/s11129-023-09271-y. The recently published paper has some errors in the main body. Here are the corrections that need to be updated: Page 32: The entire paragraph “In practice, there are a few different variants of BNPL programs tha ... Full text CiteGetting a Break in Bargaining: An Upside of Time Delays
Journal Article Marketing Science · November 1, 2024 Price negotiations are often characterized by either the buyer or the seller introducing delays and interruptions. In the bargaining literature, time delays are considered costly and could lower the consumer’s incentives to engage in bargaining and also re ... Full text CiteBetter with buy now, pay later?: A competitive analysis
Journal Article Quantitative Marketing and Economics · March 1, 2024 In this paper, we study the incentives of vertically differentiated firms to offer Buy Now, Pay Later (BNPL) in a competitive market. BNPL is a relatively new payment mechanism which, at the point of sale, allows consumers to pay for a product in interest- ... Full text CiteEducation, Training & Certifications
Carnegie Mellon University ·
1992
Ph.D.