A Topical History of JMR

Journal Article (Journal Article)

Using subject indexes and text mining of author abstracts, the authors track the evolution of content in Journal of Marketing Research since its inception 50 years ago. These data reveal that the journal has expanded beyond its initial emphasis on marketing research methods and advertising to increase its coverage of other substantive topics and consumer behavior. Moreover, a joint space of topics and editors reveals that editorial orientations appear largely evolutionary rather than revolutionary and that a major shift in journal coverage occurs at the time Marketing Science began publication. The authors conclude their analysis with several policy recommendations.

Full Text

Duke Authors

Cited Authors

  • Huber, J; Kamakura, W; Mela, CF

Published Date

  • February 1, 2014

Published In

Volume / Issue

  • 51 / 1

Start / End Page

  • 84 - 91

Electronic International Standard Serial Number (EISSN)

  • 1547-7193

International Standard Serial Number (ISSN)

  • 0022-2437

Digital Object Identifier (DOI)

  • 10.1509/jmr.51.1.02

Citation Source

  • Scopus