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A Topical History of JMR

Publication ,  Journal Article
Huber, J; Kamakura, W; Mela, CF
Published in: JOURNAL OF MARKETING RESEARCH
February 1, 2014
Published version (DOI) Link to item

Duke Scholars

Joel C. Huber
Author Joel C. Huber Fuqua School of Business
Carl Frederick Mela
Author Carl Frederick Mela Fuqua School of Business
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Published In

JOURNAL OF MARKETING RESEARCH

DOI

10.1509/jmr.51.1.02

EISSN

1547-7193

ISSN

0022-2437

Publication Date

February 1, 2014

Volume

51

Issue

1

Start / End Page

84 / 91

Publisher

AMER MARKETING ASSOC

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Huber, J., Kamakura, W., & Mela, C. F. (2014). A Topical History of JMR. JOURNAL OF MARKETING RESEARCH, 51(1), 84–91. https://doi.org/10.1509/jmr.51.1.02
Huber, Joel, Wagner Kamakura, and Carl F. Mela. “A Topical History of JMR.” JOURNAL OF MARKETING RESEARCH 51, no. 1 (February 1, 2014): 84–91. https://doi.org/10.1509/jmr.51.1.02.
Huber J, Kamakura W, Mela CF. A Topical History of JMR. JOURNAL OF MARKETING RESEARCH. 2014 Feb 1;51(1):84–91.
Huber, Joel, et al. “A Topical History of JMR.” JOURNAL OF MARKETING RESEARCH, vol. 51, no. 1, AMER MARKETING ASSOC, Feb. 2014, pp. 84–91. Wos, doi:10.1509/jmr.51.1.02.
Huber J, Kamakura W, Mela CF. A Topical History of JMR. JOURNAL OF MARKETING RESEARCH. AMER MARKETING ASSOC; 2014 Feb 1;51(1):84–91.

Published In

JOURNAL OF MARKETING RESEARCH

DOI

10.1509/jmr.51.1.02

EISSN

1547-7193

ISSN

0022-2437

Publication Date

February 1, 2014

Volume

51

Issue

1

Start / End Page

84 / 91

Publisher

AMER MARKETING ASSOC

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing