Skip to main content
Handbook of Marketing and Society

Criteria for Assessing Empirical Research on the Effects of Marketing Communications

Publication ,  Chapter
Edell, JA; Staelin, R; Bloom, P
2001

Duke Scholars

Publication Date

2001

Start / End Page

51 / 79

Publisher

Sage Publications
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Edell, J. A., Staelin, R., & Bloom, P. (2001). Criteria for Assessing Empirical Research on the Effects of Marketing Communications. In P. N. Bloom & G. T. Gundlach (Eds.), Handbook of Marketing and Society (pp. 51–79). London: Sage Publications.
Edell, J. A., R. Staelin, and P. Bloom. “Criteria for Assessing Empirical Research on the Effects of Marketing Communications.” In Handbook of Marketing and Society, edited by P. N. Bloom and G. T. Gundlach, 51–79. London: Sage Publications, 2001.
Edell JA, Staelin R, Bloom P. Criteria for Assessing Empirical Research on the Effects of Marketing Communications. In: Bloom PN, Gundlach GT, editors. Handbook of Marketing and Society. London: Sage Publications; 2001. p. 51–79.
Edell, J. A., et al. “Criteria for Assessing Empirical Research on the Effects of Marketing Communications.” Handbook of Marketing and Society, edited by P. N. Bloom and G. T. Gundlach, Sage Publications, 2001, pp. 51–79.
Edell JA, Staelin R, Bloom P. Criteria for Assessing Empirical Research on the Effects of Marketing Communications. In: Bloom PN, Gundlach GT, editors. Handbook of Marketing and Society. London: Sage Publications; 2001. p. 51–79.

Publication Date

2001

Start / End Page

51 / 79

Publisher

Sage Publications