Handbook of Marketing and Society
Criteria for Assessing Empirical Research on the Effects of Marketing Communications
Publication
, Chapter
Edell, JA; Staelin, R; Bloom, P
2001
Duke Scholars
Publication Date
2001
Start / End Page
51 / 79
Publisher
Sage Publications
Citation
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Edell, J. A., Staelin, R., & Bloom, P. (2001). Criteria for Assessing Empirical Research on the Effects of Marketing Communications. In P. N. Bloom & G. T. Gundlach (Eds.), Handbook of Marketing and Society (pp. 51–79). London: Sage Publications.
Edell, J. A., R. Staelin, and P. Bloom. “Criteria for Assessing Empirical Research on the Effects of Marketing Communications.” In Handbook of Marketing and Society, edited by P. N. Bloom and G. T. Gundlach, 51–79. London: Sage Publications, 2001.
Edell JA, Staelin R, Bloom P. Criteria for Assessing Empirical Research on the Effects of Marketing Communications. In: Bloom PN, Gundlach GT, editors. Handbook of Marketing and Society. London: Sage Publications; 2001. p. 51–79.
Edell, J. A., et al. “Criteria for Assessing Empirical Research on the Effects of Marketing Communications.” Handbook of Marketing and Society, edited by P. N. Bloom and G. T. Gundlach, Sage Publications, 2001, pp. 51–79.
Edell JA, Staelin R, Bloom P. Criteria for Assessing Empirical Research on the Effects of Marketing Communications. In: Bloom PN, Gundlach GT, editors. Handbook of Marketing and Society. London: Sage Publications; 2001. p. 51–79.
Publication Date
2001
Start / End Page
51 / 79
Publisher
Sage Publications