Criteria for Assessing Empirical Research on the Effects of Marketing Communications

Published

Book Section

Duke Authors

Cited Authors

  • Edell, JA; Staelin, R; Bloom, P

Cited Editors

  • Bloom, PN; Gundlach, GT

Published Date

  • 2001

Book Title

  • Handbook of Marketing and Society

Start / End Page

  • 51 - 79

Published By

Place of Publication

  • London