Criteria for Assessing Empirical Research on the Effects of Marketing Communications
Book Section
Duke Authors
Cited Authors
- Edell, JA; Staelin, R; Bloom, P
Cited Editors
- Bloom, PN; Gundlach, GT
Published Date
- 2001
Book Title
- Handbook of Marketing and Society
Start / End Page
- 51 - 79
Published By
Place of Publication
- London