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Richard Staelin

Gregory Mario and Jeremy Mario Distinguished Professor Emeritus
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
338A Fuqua Sch of Bus, Durham, NC 27708


Richard Staelin is the Gregory Mario and Jeremy Mario Distinguished Professor Emeritus at The Fuqua School of Business, Duke University. He served as Associate Dean for Faculty Affairs at The Fuqua School from 1984 until July 1991. For the next two years he was Executive Director of Marketing Science Institute in Cambridge, Massachusetts. After that he served as Managing Director of The Fuqua School's Global Executive MBA program (GEMBA) 1995-1997, Associate Dean for Executive Education 2000-2002, Co-Director of the Teradata Center for Customer Relationship Management at Duke University 2000-2005, and Deputy Dean 2002-2004. As of July 1, 2004 he stepped down from his administrative duties to devote all his attention to research and teaching.

Prior to joining Duke's faculty, he taught at the Carnegie Mellon University, the University of Chicago and the Australian Graduate School of Management. He holds two bachelor degrees in Engineering, and MBA and a Ph.D. from the University of Michigan.

As Executive Director of Marketing Science Institute, Staelin facilitated the interface between the needs of the 60 plus member companies for relevant academic research and faculty researchers all around the world. This work included formulating industry's priorities, designing research competitions, evaluating and guiding faculty research and helping disseminate newly found knowledge. Dr. Staelin has published over 70 articles in academic journals on a diverse set of subjects which include information search, managerial decision making, influence of verbal and pictorial messages in print ads, consumer protection regulation and its impact on consumer behavior, channel management strategic alliances and marketing strategy. He has also co-authored a book entitled Consumer Protection Legislation and the U.S. Food Industry. He also has served on over 40 Ph.D. committees. His students now teach at universities all over the globe.

He has held a number of positions within the American Marketing Association (AMA), The Institute of Management Science (TIMS) and the American Statistical Association (ASA). He was Area Editor of Marketing Science, a position he held for seven years, and also served on the editorial boards of the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology and the Journal of Consumer Research. He was the Editor of Marketing Science from 1994 to 1997 and in 2004 and 2005 he was consulting editor for the Journal of Marketing special issue on CRM. In 1996, he was given the AMA Distinguished Educator award in recognition of his impact on the marketing profession and in 2000 he was awarded the Converse Award by the AMA.

Much of Staelin's consulting activity has been for the Federal Government (the FDA and the FTC), or as an expert witness in antitrust cases concerned with disputes between manufacturers and its dealers. Professor Staelin also has worked with Adtel - (a division of Burke Marketing) developing new ways to measure the effects of advertising and couponing on purchase behavior; MCI - forecasting the demand for the cellular telephone; and BNR - forecasting the demand for many new telephone services. He has taught in a number of executive programs around the world. These include programs in Norway, Israel and Australia, as well as at the University of Chicago, Carnegie Mellon and Duke University. His main interest in executive education is showing how strategic or tactical marketing problems can be better solved by using good analysis.

Current Appointments & Affiliations

Gregory Mario and Jeremy Mario Distinguished Professor Emeritus · 2023 - Present Fuqua School of Business
Professor Emeritus of Business Administration · 2023 - Present Fuqua School of Business

Education, Training & Certifications

University of Michigan, Ann Arbor · 1969 Ph.D.