Duke Authors

• Moorman, Christine

Cited Authors

• Moorman, C; Lehmann, DR

Published Date

• 2004

Published By

• Marketing Science Institute 

Place of Publication

• Cambridge, MA

Pages

• 292

International Standard Book Number 10 (ISBN-10)

• 0965711447

International Standard Book Number 13 (ISBN-13)

• 9780965711449