Assessing Marketing Strategy Performance
Publication
, Book
Moorman, C; Lehmann, DR
2004
Duke Scholars
ISBN
9780965711449
Publication Date
2004
Publisher
Marketing Science Institute
Citation
APA
Chicago
ICMJE
MLA
NLM
Moorman, C., & Lehmann, D. R. (2004). Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute.
Moorman, Christine, and Donald R. Lehmann. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute, 2004.
Moorman C, Lehmann DR. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute; 2004.
Moorman, Christine, and Donald R. Lehmann. Assessing Marketing Strategy Performance. Marketing Science Institute, 2004.
Moorman C, Lehmann DR. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute; 2004.
ISBN
9780965711449
Publication Date
2004
Publisher
Marketing Science Institute