The Power of Feelings in Understanding Advertising Effects

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Edell, JA; Burke, MC

Published Date

  • December 1987

Published In

Volume / Issue

  • 14 / 3

Start / End Page

  • 421 - 421

Published By

Electronic International Standard Serial Number (EISSN)

  • 1537-5277

International Standard Serial Number (ISSN)

  • 0093-5301

Digital Object Identifier (DOI)

  • 10.1086/209124

Language

  • en