The Power of Feelings in Understanding Advertising Effects
Publication
, Journal Article
Edell, JA; Burke, MC
Published in: Journal of Consumer Research
December 1987
Duke Scholars
Published In
Journal of Consumer Research
DOI
EISSN
1537-5277
ISSN
0093-5301
Publication Date
December 1987
Volume
14
Issue
3
Start / End Page
421 / 421
Publisher
Oxford University Press (OUP)
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Edell, J. A., & Burke, M. C. (1987). The Power of Feelings in Understanding Advertising Effects. Journal of Consumer Research, 14(3), 421–421. https://doi.org/10.1086/209124
Edell, Julie A., and Marian Chapman Burke. “The Power of Feelings in Understanding Advertising Effects.” Journal of Consumer Research 14, no. 3 (December 1987): 421–421. https://doi.org/10.1086/209124.
Edell JA, Burke MC. The Power of Feelings in Understanding Advertising Effects. Journal of Consumer Research. 1987 Dec;14(3):421–421.
Edell, Julie A., and Marian Chapman Burke. “The Power of Feelings in Understanding Advertising Effects.” Journal of Consumer Research, vol. 14, no. 3, Oxford University Press (OUP), Dec. 1987, pp. 421–421. Crossref, doi:10.1086/209124.
Edell JA, Burke MC. The Power of Feelings in Understanding Advertising Effects. Journal of Consumer Research. Oxford University Press (OUP); 1987 Dec;14(3):421–421.
Published In
Journal of Consumer Research
DOI
EISSN
1537-5277
ISSN
0093-5301
Publication Date
December 1987
Volume
14
Issue
3
Start / End Page
421 / 421
Publisher
Oxford University Press (OUP)
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing