Ad Reactions over Time: Capturing Changes in the Real World

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Burke, MC; Edell, JA

Published Date

  • June 1, 1986

Published In

Volume / Issue

  • 13 / 1

Start / End Page

  • 114 - 114

Published By

Electronic International Standard Serial Number (EISSN)

  • 1537-5277

International Standard Serial Number (ISSN)

  • 0093-5301

Digital Object Identifier (DOI)

  • 10.1086/209051

Language

  • en