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Ad Reactions over Time: Capturing Changes in the Real World

Publication ,  Journal Article
Burke, MC; Edell, JA
Published in: Journal of Consumer Research
June 1986
Published version (DOI) Publisher Link

Duke Scholars

Julie Ann Edell
Author Julie Ann Edell Fuqua School of Business

Published In

Journal of Consumer Research

DOI

10.1086/209051

EISSN

1537-5277

ISSN

0093-5301

Publication Date

June 1986

Volume

13

Issue

1

Start / End Page

114 / 114

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Burke, M. C., & Edell, J. A. (1986). Ad Reactions over Time: Capturing Changes in the Real World. Journal of Consumer Research, 13(1), 114–114. https://doi.org/10.1086/209051
Burke, Marian C., and Julie A. Edell. “Ad Reactions over Time: Capturing Changes in the Real World.” Journal of Consumer Research 13, no. 1 (June 1986): 114–114. https://doi.org/10.1086/209051.
Burke MC, Edell JA. Ad Reactions over Time: Capturing Changes in the Real World. Journal of Consumer Research. 1986 Jun;13(1):114–114.
Burke, Marian C., and Julie A. Edell. “Ad Reactions over Time: Capturing Changes in the Real World.” Journal of Consumer Research, vol. 13, no. 1, Oxford University Press (OUP), June 1986, pp. 114–114. Crossref, doi:10.1086/209051.
Burke MC, Edell JA. Ad Reactions over Time: Capturing Changes in the Real World. Journal of Consumer Research. Oxford University Press (OUP); 1986 Jun;13(1):114–114.
Journal cover image

Published In

Journal of Consumer Research

DOI

10.1086/209051

EISSN

1537-5277

ISSN

0093-5301

Publication Date

June 1986

Volume

13

Issue

1

Start / End Page

114 / 114

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing