Ad Reactions over Time: Capturing Changes in the Real World
Journal Article
Full Text
Duke Authors
Cited Authors
- Burke, MC; Edell, JA
Published Date
- June 1986
Published In
Volume / Issue
- 13 / 1
Start / End Page
- 114 - 114
Published By
Electronic International Standard Serial Number (EISSN)
- 1537-5277
International Standard Serial Number (ISSN)
- 0093-5301
Digital Object Identifier (DOI)
- 10.1086/209051
Language
- en