Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Edell, Julie Ann

Cited Authors

• Burke, MC; Edell, JA

Published Date

• June 1986

Published In

• Journal of Consumer Research 

Volume / Issue

• 13 / 1

Start / End Page

• 114 - 114

Published By

• Oxford University Press (OUP) 

Electronic International Standard Serial Number (EISSN)

• 1537-5277

International Standard Serial Number (ISSN)

• 0093-5301

Digital Object Identifier (DOI)

• 10.1086/209051

Language

• en